Manager, Video and Programmatic Media
About Ovative Group
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.
About The Role
The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise-level growth across Video, Audio, and Display channels — spanning Linear TV, CTV, OLV, YouTube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross-functional teams to build integrated, full-funnel media strategies grounded in Ovative’s Enterprise Marketing Return (EMR) framework. The Manager leads day-to-day client strategy, execution, and optimization while influencing measurement evolution beyond channel-level KPIs to true business outcomes. This role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment.
Responsibilities
Media Management & Executional Leadership: Lead end-to-end strategy, execution, and optimization across Linear TV, CTV, OLV, YouTube, Streaming Audio, Podcasts, Display, and Native
Define clear business objectives, channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact
Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management
Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs
Translate analysis into clear, actionable recommendations and forward-looking strategic pivots
Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities
Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies
Identify cross-channel synergies and incremental growth opportunities within the broader media mix
Collaborate with Measurement teams to align channel optimization with Enterprise Marketing Return (EMR) and holistic business outcomes
Proactively evaluate emerging platforms, technologies, and data solutions to advance Ovative’s VPM capabilities
Client Relationship Management: Own day-to-day client leadership across Video, Audio, and Programmatic channels
Clearly communicate strategy, performance insights, and optimization recommendations
Lead recurring meetings, planning sessions, and performance reviews
Build trusted relationships with client stakeholders and establish credibility through strategic rigor and executional excellence
Influence clients to evolve their media planning and measurement approaches to drive enterprise impact
Team Leadership & Employee Development: Train and manage Ovative team members
Foster a culture of open communication and 360-degree feedback
Inspire your team and direct reports to reach their quarterly, annual, and long-term goals
Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.
What We Are Looking For
- 5+ years of experience in Video, Audio, or Programmatic media
- Proven hands-on experience managing campaigns across digital video (YouTube, CTV, OLV, Display)
- 1+ year of people management experience
- Great communication and extensive client management experience (internal or external)
- Sound conceptual and analytical problem-solving skills
- PREFERRED: Experience leading programs for large-scale brands including omnichannel retail brands or eCommerce businesses
- PREFERRED: Experience across both traditional (Linear TV/Radio) and digital video/audio
- PREFERRED: Experience with tools such as The Trade Desk, DV360, Google Ads, Nielsen, SQAD, Kantar, Strata, YouGov
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
Benefits
Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsGenerous paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program
Shenanigan’s Day: Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!