Manager / Sr. Manager – Digital Marketing & Solution Management (Remote)
What You Will Do
We are seeking a highly execution-oriented, strategic leader to join our Commercial Enablement & Experience team in our Sustainable Infrastructure business at Johnson Controls. This role sits at the intersection of solution management, vertical market strategy, and modern B2B marketing execution, leading initiatives to design, develop, position, and scale differentiated customer offerings.
How You Will Do It
Lead Customer-Centric Offerings Development
Own the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to:
- Clearly defined ideal customer profiles (ICPs) and buyer personas
- Vertical-specific needs, buying processes, and decision drivers
- Market demand and competitive differentiation
Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
- Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system.
- Define vertical-specific marketing strategies that align to:
- Ideal customer profiles (ICPs)
- Target account segments
- Buyer-needs and decision drivers
- Develop clear positioning, messaging, and narrative frameworks tailored to each vertical to ensure:
- Customers can understand our differentiation independently
- Our value is evident before direct sales engagement
- Establish structured content systems that enable the organization to lead with thought leadership and insight, including:
- Campaign themes aligned to vertical priorities
- Modular, reusable content (e.g., case studies, insights, messaging frameworks)
- Repeatable content cadences (including potential vertical newsletters)
- Build campaigns that proactively shape market perception by:
- Providing buyers with the information they need to evaluate solutions independently
- Ensuring that our brand, expertise, and proof points are visible across the channels where customers are conducting research
- Translate content and strategy into integrated, multi-channel campaigns across:
- LinkedIn / social
- Web and landing experiences
- Sales enablement tools and messaging
- Ensure each campaign:
- Reinforces a consistent narrative
- Reuses core content across multiple touchpoints
- Supports both account-level engagement and broader market visibility
Build and Execute Multi-Channel Demand Generation Campaigns
- Design and execute integrated campaigns across the following activation channels to execute a coordinated, multi-touch engagement across the buying journey:
- Email (existing strength)
- LinkedIn / social (organic + targeted)
- Web and landing experiences
- Content-driven engagement (case studies, insights)
- Event and webinar activation
- Scale Account-Based Digital Engagement
- Extend Account-based Marketing Beyond Deal-stage Support
- By designing ongoing digital engagement strategies for target account lists
- Ensuring priority accounts are consistently exposed to:
- Relevant messaging
- Proof points
- Insights and content
- Supporting sellers with structured, repeatable account engagement approaches
- Create Early-Stage Digital Engagement Pathways
- Develop simple, scalable digital entry points that enable customers to engage earlier, such as:
- Assessments
- Guided decision tools
- Content-based entry experiences
- Ensure Alignment Between Offering design, Customer journey, Marketing activation
- Own end-to-end campaign execution (doer mindset - strategic design + hands-on execution)
- Consistently with your existing expectations
- Develop messaging, campaign assets, and execution plans
- Build and manage structured work plans and timelines
- Drive initiatives forward independently
- Remove roadblocks and maintain momentum
- Align Marketing, Sales Enablement, and Offerings
- Ensure consistency between what we build (offerings), how we message it (marketing), and how sellers position and sell it (enablement)
- Develop sales playbooks
- Campaign messaging frameworks
- Executive and customer-facing materials
Performance Tracking & Continuous Optimization
- Define and track pipeline influence and impact
- Engagement by channel
- Campaign effectiveness by tactic
- Conversion across the customer journey
- Continuously refine messaging, campaign structure, channel mix
Required
5–10+ years across solution development, product/offering management, and/or B2B marketing
Experience defining:
- ICPs
- Segmentation
- Value propositions
Proven ability to:
- Design campaigns
- Manage complex workstreams
- Drive execution across functions
Strong ability to operate as both:
- Strategic thinker
- Hands-on executor
PREFERRED
Demonstrated experience building modern B2B marketing systems, including:
- Multi-channel campaign development (email + social + content + web)
- Account-based marketing (beyond deal-stage)
- Content strategy and scaling (reuse, amplification, systems)
- Digital demand generation and nurturing
Experience aligning marketing to vertical strategies and ICP-driven targeting
Familiarity with agile / sprint-based execution
Who We Are
Johnson Controls is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/tomorrowneedsyou. HIRING SALARY RANGE: $100,100 - $ 133,600 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com.