Manager, Social Media
Strategy & Execution
Social innovation. Actively monitor the platform landscape, emerging creator culture, and competitor activity — bringing forward-looking recommendations and test-and-learn opportunities to the team.
Brand channel ownership. Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms — owning the voice, look, and feel of each.
Social Editorial lead. Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage. Set the tone and standards for community engagement across owned channels — fostering meaningful fan relationships, monitoring conversations, and escalating when needed.
Big moment strategy. Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations — pushing creative boundaries and driving social innovation.
Absolute content production. Oversee and contribute to the development of always-on content calendars — balancing brand storytelling, product messaging, entertainment integration, and platform-native formats.
Global collaboration and scale. Partner with regional teams to adapt influencer and social programs for local markets.
Cross-functional partnership. Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams — translating business objectives into compelling social executions and ensuring alignment upstream and downstream.
Retail & social commerce. Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content. Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
Mentorship. Partner with and provide guidance to the Associate Social Media Manager — sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
Analytics and optimization. Own performance reporting for your brands — tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.
Compliance and SOP. Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices. Develop standard operating procedures for use across the team.
Qualifications
- 4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games
- Proven track record of managing multi-brand social portfolios with measurable impact
- Deep platform fluency across TikTok, Instagram, YouTube, and beyond
- Strong creative instincts — you can brief it, shoot it, or write it
- Comfortable navigating matrixed orgs and building collaborative relationships
- Analytical mindset — you know your way around social analytics tools and dashboards
- Genuine passion for pop culture, gaming, and the Hasbro world
- Strong communication, project management, and organizational skills
- Ability to manage multiple projects simultaneously with a high level of attention to detail.
Pay
$79,400 USD - $119,000 USD
Benefits
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks