Manager, Social Media

Job Summary

We are seeking a culturally tuned-in, strategically sharp Manager, Social Media to own the social presence for several of our most iconic brands. This role involves blending big-picture strategic thinking with hands-on content craft, driving social innovation while keeping our always-on engine humming.

Location

This position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA, effective from the date Hasbro opens its new Boston location.

Responsibilities

• Monitor the platform landscape, emerging creator culture, and competitor activity, bringing forward-looking recommendations and test-and-learn opportunities to the team.
• Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms, owning the voice, look, and feel of each.
• Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage.
• Foster meaningful fan relationships, monitor conversations, and escalate when needed.
• Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations, pushing creative boundaries and driving social innovation.
• Oversee and contribute to the development of always-on content calendars, balancing brand storytelling, product messaging, entertainment integration, and platform-native formats.
• Partner with regional teams to adapt influencer and social programs for local markets, and serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams.
• Collaborate with product and merchandising teams to integrate social commerce features with creator content, and work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
• Mentor the Associate Social Media Manager, sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
• Own performance reporting for your brands, tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.
• Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices, and develop standard operating procedures for use across the team.

Requirements

• 4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games.
• Proven track record of managing multi-brand social portfolios with measurable impact.
• Deep platform fluency across TikTok, Instagram, YouTube, and beyond.
• Strong creative instincts — you can brief it, shoot it, or write it.
• Comfortable navigating matrixed orgs and building collaborative relationships.
• An analytical mindset — you know your way around social analytics tools and dashboards.
• A genuine passion for pop culture, gaming, and the Hasbro world.
• Strong communication, project management, and organizational skills.
• Ability to manage multiple projects simultaneously with a high level of attention to detail.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Experience in consumer brands, entertainment, or toys/games.
• Proven ability to manage multi-brand social portfolios with measurable impact.
• Deep understanding of TikTok, Instagram, YouTube, and other social platforms.
• Strong creative skills and ability to brief, shoot, or write content.
• Experience working in matrixed orgs and building collaborative relationships.
• An analytical mindset with experience using social analytics tools.
• A passion for pop culture, gaming, and the Hasbro world.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple projects simultaneously with a high level of attention to detail.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Pay Transparency

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location, and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range: $79,400 USD - $119,000 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.