Manager, Small Store Channel & Customer Commercial

Job Purpose

The Manager, Small Store Commercial is responsible for driving channel and customer commercial strategy across Convenience Retail, Drug, and Value channels. This role connects consumer, category, channel, and customer insights to develop and execute growth strategies that accelerate distribution, velocity, and profitable sales.

Responsibilities

• Lead execution of key commercial programs, translating brand strategy into actionable plans across channels and customers
• Design and implement retail programs and tactics, including promotions, displays, and activation strategies
• Own merchandising strategy and execution, developing standards and toolkits to elevate in-store presence
• Partner cross-functionally with Brand, Shopper Marketing, Sales, and Franchise teams to ensure aligned, integrated execution
• Develop selling materials and executional guidance (e.g., playbooks, insights, tools) to support Sales & Franchise partners
• Influence customer and category decisions by shaping shelving, merchandising, and in-store activation strategies
• Track and evaluate program and merchandising performance, leveraging insights to continuously improve results

Qualifications

• 4-7+ years of experience in Commercial, Sales, Category Management, or Marketing within CPG or related industries
• Strong understanding of retail fundamentals, including merchandising, shelving, and promotion
• Demonstrated ability to translate strategy into actionable plans and deliver results in-market
• Strong cross-functional collaboration and influencing skills
• Analytical mindset with experience leveraging data to inform decisions
• Excellent communication, organization, and project management skills

How Fairlife Nourishes You

• Comprehensive medical, dental, and vision coverage, effective day one!
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
• Paid Time Off to recharge and support work-life balance
• Paid parental leave & adoption assistance (up to $10,000)
• Parental support & family care benefits, including childcare resources and lactation support
• 401(k) to support retirement planning with up to 9% in employer match
• Wellness reimbursement (up to $500 for qualified wellbeing expenses)
• Employee Assistance Program (EAP) for emotional wellbeing and work-life support
• Company-paid life insurance and short-term disability
• Employer HSA funding (for HDHP participants)
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
• Learning & development programs to unlock your full potential
• Rewards & recognition, matching gifts, free product, and Business Resource Groups

Benefits

• fairlife's nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.

Position Location

Chicago, IL

Reports To

Senior Director, Complete Nutrition Commercial Strategy & Operations

Travel Requirements

15-20%

EEO Statement

At fairlife, LLC, we are committed to providing equal employment opportunities for all individuals regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors. In addition to our nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company.