Manager, Site Experience & Conversion

Responsibilities

• Own site and app customer journey performance across desktop, mobile web, and app
• Identify friction points and conversion opportunities across navigation, PLPs, PDPs, cart, and checkout flows
• Prioritize improvements that drive conversion, revenue per session, and customer experience quality
• Define and manage the CRO and experimentation roadmap
• Prioritize tests based on business impact, customer friction, and feasibility
• Ensure tests launch through the right partners and resources
• Review results, extract learnings, and determine next actions
• Define and evolve the site experience strategy and conversion framework
• Lead journey analysis, usability thinking, and site experience recommendations
• Develop recommendations for personalization, landing page strategy, and funnel improvements based on customer behavior and business priorities
• Diagnose issues, propose solutions, and drive continuous improvement across key site and app experiences
• Ensure learnings from analytics, behavior tools, and testing are translated into action

Site Merchandising, Promotions & Major Moments

• Own or influence the site merchandising and promotional experience across key launches, campaigns, and commercial moments
• Partner cross-functionally to ensure major launches, product releases, and promotional events are presented in a way that supports both customer experience and commercial performance
• Help shape site flow, landing experiences, merchandising logic, and onsite storytelling for key moments
• Ensure the site experience supports product discovery, customer engagement, and conversion during high-priority business periods

Cross-Functional Leadership & Team Management

• Manage and develop the Ecommerce execution layer, including direct management of the coordinator role supporting site merchandising, publishing, and operational execution
• Direct the Ecommerce execution layer toward the highest-value priorities
• Partner with design, development, merchandising, lifecycle, and acquisition stakeholders to improve key journeys
• Work cross-functionally with internal teams to ensure site experience improvements are launched effectively and on time
• Maintain a strong understanding of the FEATURE brand, customer, product mix, and business priorities as they relate to performance
• Keep low-leverage execution out of the role except where escalation, decision-making, coaching, or prioritization is required

Reporting, Launch Readiness & Performance Review

• Review and interpret site performance data across desktop, mobile web, and app
• Track testing roadmap progress, experiment velocity, and business impact
• Translate site performance, behavioral data, and testing results into prioritized action plans with clear business rationale
• Partner with development and design teams on new feature rollouts, platform updates, and customer-facing functionality that impacts conversion
• Maintain strong site quality standards through launch readiness checks, troubleshooting, and issue escalation tied to customer experience
• Help establish and maintain a disciplined review process around funnel performance, conversion opportunities, and journey quality