Manager/Senior Manager, Brand Strategy+Content

The Senior Manager/Manager, Brand Strategy + Content

Company Introduction

INK is a mid-sized marketing and public relations agency working with technology and energy companies that are cultivating a healthier planet, building a smarter, more inclusive economy, and empowering people to solve the world’s toughest challenges.

Our mission, good work with good people makes for a good life, starts with a commitment to continuous learning and a supportive culture. Every day, we aspire to do work we’re proud of, find new and better solutions, and evolve our thinking. We are a woman-owned business and an equal opportunity employer that welcomes everyone to the team. We strongly encourage people of color, LGBTQ+ and non-binary people, veterans, and individuals with disabilities to apply. We are a hybrid workplace (30% monthly time in office; 70% remote) with office destinations in Austin and Denver and a collaborative team spread across North America.

INK has won numerous industry and best places to work awards, including PR Daily Top Agency 2026, Inc. Power Partners 2025, PRNews Agency Elite 2025, the 2024 PR News’ Elite Top 100 and Inc Magazine’s Power Partners and Best Places to Work for 2023. Learn more at www.ink-co.com.

Responsibilities

• Contributes to brand and content strategy development in partnership with Directors or VPs, with a clear understanding of client goals and how content supports them.
• Identifies themes, tensions, and opportunities that can inform brand storytelling and executive points of view.
• Brings a brand lens to content planning, ensuring work reinforces the intended narrative and positioning over time.
• Flags gaps or inconsistencies in messaging and narrative across programs and raises recommendations to improve alignment.
• Helps define and articulate points of view for brands and executives by synthesizing research, SME insights, and industry context.
• Contributes learnings from research, SME calls, and client engagements to inform recommendations and improve results across programs.
• Leads research and discovery workstreams, including survey question development, survey programming, data analysis, and creation of topline findings.
• Creates content grounded in owned research, translating insights into thought leadership and narrative-driven deliverables.
• Supports reporting and analysis by assessing performance of content and identifying opportunities for optimization.
• Writes high-quality short-form content (blogs, bylines, social copy) with minimal oversight and strong contextual understanding.
• Develops long-form content such as white papers, case studies, websites, and research reports with limited edits required.
• Optimizes content for performance, including basic SEO/GEO considerations, audience relevance, and format effectiveness.
• Serves as an editor on short-form content, reviewing for accuracy, clarity, formatting, and quality.
• Prepares for and facilitates subject-matter expert calls, including background research and development of relevant, strategic questions.
• Collaborates with cross-functional partners across comms, digital, design, and research to support integrated programs (does not execute those functions).
• Communicates clearly with IP leads to align on scope, inputs, and timelines.
• Manages deadlines for owned deliverables and works with IP leads to keep projects moving forward.
• Communicates directly with clients on assigned deliverables, makes thoughtful recommendations, and applies feedback consistently.
• Communicates proactively with internal teams, raising questions, flagging risks, and offering solutions when challenges arise.
• Uses Asana consistently to manage tasks, timelines, and collaboration.
• Supports junior teammates through informal coaching, feedback, and knowledge sharing.
• Demonstrates curiosity, adaptability, and commitment to continuous improvement in alignment with INK’s values.

Skills and Qualifications

• Typically 6–8+ years of progressive experience in brand strategy, content strategy, writing, or integrated communications.
• Strong writing skills across short- and long-form content, including executive and brand voice development.
• Demonstrated ability to support strategy and planning at a program level.
• Experience leading research initiatives, including surveys, analysis, and insight development.
• Demonstrated ability to learn complex or technical industries quickly, especially B2B tech and energy.
• Experience in an agency or similar fast-paced environment preferred.
• Strong editorial judgment and attention to detail.
• Strong problem-solving instincts and comfort navigating ambiguity.
• Able to manage multiple projects while maintaining exceptional attention to detail.
• Skilled collaborator with cross-functional partners (design, digital, PR, research).
• Comfortable presenting ideas and providing strategic counsel to clients.
• Able to work both independently and as part of an integrated team.
• Familiarity with relevant tools and platforms such as HubSpot, WordPress, Moz and/or SEMrush (or similar) is a plus.
• Exposure to project budgeting or resource management is a plus.

Benefits

• Hybrid work environment from our Austin or Denver offices
• Flexible PTO with guidelines, generous holiday schedule, and early close Fridays at 2 pm in your time zone
• Top-notch paid medical (INK pays 75%), dental, vision and life insurance which start the first of the month after hire date
• A 401(k) retirement plan with 3% matching
• Twelve weeks paid parental leave
• Quarterly wellness stipend of $150
• Paid mobile phone service
• Quarterly volunteer days
• Bonus programs: new business, hiring referrals, annual tenure bonus
• Peer-to-peer rewards program

Starting Salary Range

$80,000+, commensurate with experience