Brand and Content Senior Manager

About the role

This role is hybrid, based in our Denver office, with a presence 2 days a week. This role leads the strategy, execution, and evolution of how OrthoFi shows up in the market.

Responsibilities

• Own and evolve OrthoFi’s brand messaging, positioning, and voice.
• Ensure consistency across marketing, sales, product, and customer communications.
• Lead thought leadership, PR opportunities, awards submissions, and executive visibility initiatives.
• Serve as a strategic advisor to leadership on brand reputation and market positioning.
• Develop and execute content strategy across blogs, customer stories, ebooks, reports, webinars, video, and social media.
• Manage editorial planning aligned with business priorities and go-to-market initiatives.
• Lead executive thought leadership programs, including LinkedIn content, speaking engagements, and ghostwriting.
• Support major launches, events, and company initiatives through strategic content planning.
• Manage external agencies, freelancers, and creative partners.
• Oversee content production, video creation, and brand storytelling initiatives.
• Ensure projects are delivered on time, on budget, and aligned with brand standards.
• Partner with product, sales, demand generation, and customer teams to align messaging and content.
• Measure performance across brand, content, and thought leadership programs.
• Present insights and recommendations to executive leadership.

Requirements

• 6+ years of experience in B2B marketing, content marketing, brand strategy, communications, or product marketing.
• Strong expertise in messaging, positioning, storytelling, and content development.
• Experience building thought leadership and executive visibility programs.
• Exceptional writing, editing, and communication skills.
• Proven ability to influence cross-functional stakeholders and drive strategic initiatives.
• Experience managing agencies and external partners.
• Strong project management skills with the ability to balance strategy and execution.

Qualifications

• Nice to have: Experience in SaaS, healthcare, fintech, or high-growth organizations.
• Nice to have: Experience supporting multi-brand or portfolio businesses.
• Nice to have: Familiarity with HubSpot, Salesforce, Google Analytics, and modern marketing tools.
• Nice to have: Experience with video production, PR, earned media, or executive communications.

Benefits

• Full medical, dental, and vision plans.
• Flexible PTO.
• Employer HSA contribution.
• 9 Company Paid holidays.
• 401(k) match, 2% after 90 days of employment.
• Supportive culture with one-of-a-kind growth opportunities.
• Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays).
• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay.
• Vendor discounts.

Pay

$105,000 - $130,000/year

Schedule

Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays)