Manager, Senior Field Marketing

About the role

The role is ideal for a strategic and commercially minded marketing leader who enjoys balancing long-term planning with executional excellence. You thrive in collaborative environments, build trusted partnerships across functions, and use data and insights to guide decisions. You are energized by leading teams, influencing without direct authority, and identifying opportunities to create measurable business impact.

Responsibilities

• Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities.
• Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
• Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment.
• Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency.
• Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
• Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement.
• Establish clear objectives, timelines, accountability measures, and post-program learning processes to strengthen execution across markets.
• Lead large-scale activations, sponsorships, business reviews, and performance reporting.
• Lead distributor planning sessions for assigned markets, aligning partners on priorities, programs, timelines, and performance expectations.
• Serve as a key Field Marketing representative in Quarterly Business Reviews (QBRs), Monthly Business Reviews, and strategic planning forums.
• Ensure distributor communication and execution remain aligned with business objectives and activation requirements.
• Compile and analyze performance results for priority programs, innovations, and market initiatives, providing actionable recommendations for future planning.
• Develop concise business recaps that highlight key learnings, successes, opportunities, and next steps.
• Maintain reporting cadences and performance tracking processes that support continuous improvement and informed investment decisions.

Requirements

• Bachelor's degree highly preferred.
• 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
• Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
• Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
• Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.

Qualifications

• Strategic and commercially minded marketing leader with a passion for leading teams and creating measurable business impact.
• Collaborative and relationship-building skills, with the ability to influence without direct authority.
• Data-driven decision-making abilities, with a proven track record of using insights to guide strategies and outcomes.
• Experience in managing budgets, planning, and executing marketing campaigns.
• Strong understanding of consumer behavior and market trends.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and presentation skills.
• Passion for developing inclusive, high-performing teams.

Skills

• Strategic planning and execution.
• Market analysis and consumer insights.
• Advertising and promotion (A&P) investments.
• Customer engagement and distributor planning.
• Large-scale activations and sponsorships.
• Performance reporting and business reviews.

Benefits

• Flexible work policy with a 40% work-from-home hybrid option.
• Great benefits and perks to toast to a life filled with support.

Pay

The salary range for this role, based in Los Angeles, is $139,500.00 to $174,400.00. The range may vary if the role is outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers, and the scope and responsibilities of the position.

Schedule

Most positions offer a 40% work-from-home hybrid option.

Application

To apply, please visit Pernod Ricard USA Jobs.

Equal Opportunity Employer

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.