Manager - Segment & Partner Marketing

Responsibilities

• Define and maintain ICP frameworks and segment prioritization across nCino’s priority North America industry segments, in partnership with Product and Sales.
• Own segment‑level narratives, positioning, and buyer‑journey messaging so each segment’s GTM reflects its distinct buyers, use cases, and competitive context.
• Lead segment research, market opportunity sizing, and industry analyses to guide where nCino invests GTM effort.
• Develop segment‑level go‑to‑market plans and campaign strategy to drive pipeline and market share within each priority segment.
• Own partner co‑marketing strategy: joint value propositions, co‑branded campaigns, and partner‑sourced and partner‑influenced pipeline across the technology and solution‑provider ecosystem.
• Build and maintain partner enablement including partner‑facing narratives, decks, and playbooks.
• Establish and report on segment and partner marketing performance metrics tied to pipeline, influence, and reach.
• Develop, implement and maintain partner GTM alignment framework.
• Attract, grow, and retain talent; manage personnel, professional development, and hiring for the Segment and Partner Marketing team.
• Develop annual and quarterly goals in alignment with broader Marketing, Sales, and Product goals, and ensure goals are tracked and met.
• Manage the team budget and spend.
• Act as the main point of contact and prioritization owner for segment and partner marketing requests from stakeholders across the business.
• Ensure all segment and partner marketing materials reflect the nCino brand.
• Maintain working fluency in the nCino Platform to guide messaging and enable partners (deep solution‑by‑solution demo ownership sits with Product Marketing).
• Lead the team in developing collateral including segment materials and partner playbooks.
• Continually research the banking, credit union, and priority‑segment landscape to stay current on trends, news, and analysis.
• Perform competitive analysis relevant to segment and partner positioning, staying current on the ever‑changing competitor landscape.
• Work cross‑functionally within Marketing and across nCino departments, customers, partners, and prospects to identify and scope segment and partner marketing projects.

Required Skills

• Bachelor’s degree in Marketing or comparable field (MBA or graduate marketing degree preferred).
• Minimum 8 years of functional marketing experience and 2 years of management experience, or an equivalent combination of experience, education, and performance.
• Exceptional writing, editing, communication, and presentation skills.
• Data‑mining expertise with the ability to draw conclusions and recommendations from complex data sets.
• Proven track record of writing industry reports/analyses and monitoring industry trends and news.
• Experience conducting competitor analysis and building ROI calculators for products.
• Motivated to achieve and exceed metrics and revenue goals related to products.
• Proven experience designing and writing marketing copy and content.
• Strong time‑management and organizational skills; ability to handle deadlines and prioritize in a fast‑paced environment.
• Ability to evaluate product marketing requests, develop project plans, prioritize, and act as the main point of contact for the Product Marketing team.
• Strong attention to detail.
• Excellent leadership, problem‑solving, and analytical skills.
• Proactive, self‑starter with initiative to deliver high‑quality work on time.
• Strong presentation skills and expertise building PowerPoint decks.
• Ideal experience with Adobe Creative Suite.
• Proven researcher with expertise in bank subsectors.

Location

Based near nCino’s headquarters in Wilmington, NC. Candidates in Charlotte or Raleigh who can visit HQ 1–2 times per month, or those willing to relocate, are also considered.