Manager, Search Engine Optimization
About the role
Manages a team of Search Engine Optimization Analysts and Editorial Managers to develop and execute the overall search engine optimization (SEO), generative engine optimization (GEO), and content strategy for Paychex websites. Owns the organic performance of paychex.com, including Paychex WORX.
Responsibilities
- Develops overall Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies for various Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
- Oversees and implements localization efforts to increase Paychex web presence for regional searches.
- Develops editorial calendar to drive inbound traffic.
- Oversees publishing efforts on Paychex WORX and works with the Demand Gen team to coordinate content efforts.
- Ensures Paychex keeps pace with industry-wide search engine optimization and GEO trends and developments.
- Develops and generates weekly and monthly reporting for all primary organic search metrics, goals tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
- Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
- Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately.
- Counsels and develops staff for personal and corporate advancement through career development, training programs, and other resources, as required, for professional advancement.
Qualifications
- Bachelor's Degree in related field — Required
- 5 years of experience in managing an enterprise SEO program — Required
- Strong SEO and data analysis background — Required
- Direct experience with enterprise SEO platforms — Required
- Excellent collaboration and team building skills — Required
- Demonstrates time management and priority setting skills — Required
- Experience managing and working with external agencies — Required
- Experience managing people — Required
- Communication — Preferred
- Research — Preferred
- Management — Preferred
- Detail Oriented — Preferred
- Problem Solving — Preferred
- Search Engine Optimization — Preferred
- Marketing — Preferred
- Google Analytics — Preferred
- Keyword Research — Preferred
Compensation
In the spirit of pay transparency, the starting base pay range for this position is $108,900 – $141,800. This range is base pay only and does not consider other components that make up the total rewards package. Overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience, which may result in total compensation outside of this range.
Benefits
- Over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and more.
- Paid time off, company holidays, culture days, and comprehensive work-life balance programs.
- Award-winning training and development programs with ongoing learning opportunities.
- Company culture reflecting the diversity of employees; emphasis on inclusion and voice.
- Paid time off for volunteerism and company-wide/local initiatives benefiting organizations employees care about.
Benefits described apply to full-time employees; benefits for part-time, contract, and intern roles may vary.
Company values
- Act with uncompromising integrity.
- Provide outstanding service and build trusted relationships.
- Drive innovation in products and services and continually improve processes.
- Work in partnership and support each other.
- Be personally accountable and deliver on commitments.
- Treat each other with respect and dignity.