Manager, Search Engine Optimization

About the role

Manages a team of Search Engine Optimization Analysts and Editorial Managers to develop and execute the overall search engine optimization (SEO), generative engine optimization (GEO), and content strategy for Paychex websites. Owns the organic performance of paychex.com, including Paychex WORX.

Responsibilities

• Develops overall Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies for various Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
• Oversees and implements localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing efforts on Paychex WORX and works with the Demand Gen team to coordinate content efforts.
• Ensures Paychex keeps