Manager, Salesforce Targeting & Engagement Analytics

Job Description

Takeda Pharmaceuticals USA, Inc. is seeking a Manager, Salesforce Targeting & Engagement Analytics with the following duties:

• responsible for designing, building, and operationalizing Salesforce based field targeting and healthcare professional (HCP) engagement analytics for inline and launch neuroscience brands;
• integrate multiple commercial data sources, develops analytic frameworks, and provide insights that support field deployment, omnichannel planning, and commercialization strategy in the neuroscience therapeutic area.
• Design and manage Salesforce targeting, segmentation, and field deployment using IQVIA, Symphony, Komodo, EMR/EHR, and SP data.
• Build longitudinal HCP analytics via SQL/Python in Databricks/Snowflake by integrating claims, Veeva CRM, SP onboarding, and payer access signals.
• Develop engagement measurement for Salesforce and omnichannel (NPP/DTC) using campaign metadata and behavioral analytics (Veeva, tele-detail, Adobe/Google).
• Lead secondary commercial analyses using claims, CRM, and market data to assess disease dynamics, competitive landscapes, and prescriber behavior, directing offshore (GCC) analytical resources as needed.
• Conduct test–control and A/B experimentation to quantify incremental impact of omnichannel tactics and identify drivers of HCP engagement and Rx behavior.
• Analyze marketing performance data to surface trends, opportunities, KPI shifts, and whitespace insights to inform tactical and strategic decision-making for neuroscience brands.
• Execute ad-hoc analytics for multiple BUs to size market opportunities using Komodo and SP data and partner with digital teams on MRP planning and channel activation.
• Diagnose funnel leakage across neuroscience patient journeys using claims, SP onboarding data, payer benefit design, and CRM interaction data.
• Incorporate payer dynamics into targeting, segmentation, and pull-through analytics for field and payer-facing teams.
• Translate analytics into scenario-based recommendations for brand, field, market access, and launch excellence stakeholders across both launch and inline neuroscience brands.
• Standardize measurement logic, code assets, and reporting via Databricks/SQL/Python and Tableau/Qlik/Power BI for reproducibility and cross-brand adoption.
• Collaborate cross functionally with Launch Excellence, Brand Marketing, Market Access, Field Leadership, Medical, HEOR/Forecasting, and Data Engineering to align analytic workflows to commercialization milestones.
• Support launch and inline franchises using differentiated analytic approaches based on data maturity, therapeutic complexity, payer behavior, and promotional mix.

Requirements

• Master’s degree in Business Administration or related field plus 3 years of experience in qualitative analytics within the pharmaceutical industry, OR
• Bachelor’s degree in Business Administration or related field plus 5 years of experience in qualitative analytics within the pharmaceutical industry.
• Prior experience must include:
• analyze secondary data to evaluate brand performance, prescriber behavior, and market trends both for in-market and launch products using specialty pharmacy, 867 data, IQVIA/Symphony/Komodo claims data;
• evaluate marketing campaigns through split testing to measure digital and non-personal promotional impact on engagement;
• responsible for handling the day-to-day Salesforce Targeting Data Analytics Integration project activities for the client merger;
• provide actionable insights to senior leadership based on data analytics to drive growth and market objectives;
• develop SQL & Python queries to retrieve and manipulate data for analysis;
• design scalable Tableau dashboards for reporting;
• manage multiple analytics projects, performing root cause analysis to align findings with business priorities and deadlines.

Pay

$161,803 - $182,270 per year.

Schedule

Full time.