Manager, Sales - Alfred Music

About the role

The Manager, Sales role at Alfred Music combines purpose with creativity. You will lead a team of Account Executives to drive increased revenues and market share for our products through the retail and wholesale channels. Your responsibilities include managing and coaching a team to achieve quota attainment, driving strategies that increase sales, and fostering executive-level relationships to ensure long-term retention and secure high-value renewals.

Responsibilities

• Lead the Team – Manage, coach, and inspire your AE team to deliver exceptional sales results and achieve quota attainment.
• Drive Results – Own and improve strategies that increase sales, accelerate pipeline velocity, expand average deal size, and improve win rates.
• Key Account Governance – Architect and oversee the strategic management of Top 100 accounts; foster executive-level relationships to ensure long-term retention, identify expansion opportunities, and secure high-value renewals.
• Pipeline Forecasting – Own team pipeline tracking and forecasting in close partnership with sales leadership to ensure accurate projections and strategic planning.
• Strategic Collaboration – Provide support and guidance to Alfred Customer Services and MakeMusic Studio teams, partnering closely with sales leadership on strategic goals.
• Partner Cross-Functionally – Collaborate with Marketing and Product to align GTM initiatives.
• Market Focus – Develop and execute sales strategies that align with Alfred’s ICP and K-12 and private music education markets, positioning the platforms as essential for student and educator success.
• Process Improvement – Refine sales playbooks, cadences, and reporting to drive consistency, efficiency, and accountability. Use data to improve sales cycle length, conversion rates, and territory performance.
• Player-Coach Role – Balance leadership duties with hands-on work by owning and closing your own book of business. Step into customer and prospect conversations as needed to support your team and model best-in-class sales practices.
• Operational Excellence – Ensure accurate tracking and reporting of pipeline, activities, and performance metrics using HubSpot (or equivalent CRM). Use data to inform team priorities and strategy.
• Proactive Prospecting – Proactively engage with wholesale prospects to expand Alfred’s footprint and identify opportunities for new sales and cross-sell into MakeMusic Studio.

Requirements

• 3+ years of sales experience, including owning a quota and closing new business.
• 2+ years of experience leading or mentoring quota-carrying sales teams.
• Deep understanding of music and music education in the K-12 market.
• Experience working with independent music stores and music dealers.
• Strong command of wholesale discount structures, tier-based pricing, MAP policy enforcement, inventory sell-through velocity.
• Proven track record of achieving sales targets and building scalable pipeline.
• Excellent communication, interpersonal, and organizational skills.
• Strategic thinker with strong problem-solving and critical thinking abilities.
• Metrics-driven; ability to create and hold teams accountable to meaningful KPIs and goals, instilling ownership and proactive communication.
• Data and analytical expertise; ability to analyze pipeline, conversion rates, and deal velocity to improve forecasting accuracy and team performance.
• Proficient in Google Workspace, HubSpot (or equivalent CRM), and other sales tools.
• Comfortable in a dynamic, fast-paced, and collaborative environment.
• Ability to manage multiple projects and priorities with minimal supervision.

Desired Qualifications

• Understanding of sales methodologies in addition to traditional account management.
• Ability to perform basic analysis of customer health metrics and sell-through data.