Manager, Retail Sales - Licensing

The Role

The Manager, Retail Sales is responsible for discovering and advancing opportunities for Hasbro brands across various product categories, including Toys, Apparel, and more. This role involves collaborating with internal teams such as Category, Franchise Strategy, Product Development, and Retail Marketing, as well as engaging with licensee partners to support and improve product placement at each account.

This position is located at Hasbro's office in Los Angeles, CA, following a hybrid model requiring at least three full days per week to be onsite.

Responsibilities

• Develops strategies that improve Hasbro IP product and placement across all product categories, including Toys, Apparel, Accessories, Footwear, Home, Publishing, Pet, Food, Health and Beauty, that align with the broader Annual Account Plans and corresponding revenue deliverables connected to goal setting.
• Collaborates with Hasbro Toy and Games sales and marketing teams to assist and grow licensee partner placement at accounts.
• Manages and leads each buyer meeting agenda and presentation, regularly offering timely recaps to internal and external associates.
• Develops positive connections with licensees' retail account teams to support the sell in of Hasbro brands and IP.
• Regularly reviews performance of existing licensees and makes recommendations to Category based on buyer feedback, first-hand experience, and program opportunities.
• Meets with licensees either independently or alongside Category and actively maintains and shares the meeting agenda, key takeaways/notes, and outlines next steps.
• Contributes to "top to top" presentations and other key meetings throughout the year, including building account and category-specific strategies into slides.
• Has an entrepreneurial spirit and thinks about new ways to work or drive new processes, go to market, and thinks big from conceptualization through to execution.
• Manages a wide range of tasks or situations, demonstrating broad skills and the ability to switch between roles or activities.
• Keeps track of travel and entertainment expenses aligned with the company budget, ensuring all expense reports are filed on time.
• Completes additional projects and assignments, handles additional retailers or lines of business as assigned or as needed for our overall business.
• Must be willing to travel as needed to accounts, internal meetings, and trade shows.

Requirements

• Bachelor’s degree required.
• 4+ years of National Account CPG sales experience, ideally experience in the Fashion, Home, and Toy business.
• Deep knowledge of retail business including promotional partnerships/packaged goods partners, home entertainment, and consumer products businesses.
• Experience in licensing a plus.
• Ability to collaborate and communicate consistently and effectively with supervisor, Hasbro colleagues, and cross-divisional collaborators.
• Extensive background in fashion items, accessories, footwear, and home categories. Toy experience is desired.
• Ability to engage with retail buyers on a consistent basis.
• Demonstrates ability to excel in a fast-paced environment.
• Highly adaptable and resourceful; proactive versus reactive.
• Solution selling, relationship building, influencing, presentation skills, and comfortable with both small and large groups.
• Careful planning, analytical approach, and project management.
• Excellent communication skills.
• Open to additional projects or account responsibility.

Qualifications

• Must be willing to travel as needed to accounts, internal meetings, and trade shows.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks