Manager, Retail Media Network - Calvin Klein

About the role

The Retail Media Manager will lead Calvin Klein’s efforts across retail networks, with a primary focus on Amazon Ads products (Sponsored Ads, DSP, AMC, etc.) and Macy’s Media Network, to drive awareness, consideration, and conversion.

Responsibilities

• Own media execution for all Amazon channel media to drive awareness, consideration and conversion, in collaboration with internal media team, sales team, and external media agency
• Own media execution across Macy’s Media Network to drive awareness, consideration and conversion
• Manage forecasting and pacing, ensuring efficient use of media dollars across campaigns, seasons, and key retail moments (e.g., Prime Day, Black Friday)
• Leverage a combination of Sponsored Ads, DSP (including Streaming TV / Prime Video), and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey
• Report on key performance metrics. Support broader analytics and attribution projects that help Calvin Klein understand the impact of Amazon and Macy’s media across channels (integration on MMM platform)
• Implement testing across bid strategies, ad placements, creative, and audiences to identify winning tactics. Adopt a test and learn strategy for new Amazon Ads product releases
• Remain up-to-date on Amazon Ads and Macy’s trends and best practices. Maximize the relationship with Calvin Klein’s Amazon and Macy’s representatives by gaining early access to early applicable betas and features
• Maintain agency and vendor relationships, ensuring smooth campaign execution, clear communication, and on-time delivery
• Work directly with the Calvin Klein Sales team to build strategy and plans that support overarching revenue goals for the North American Amazon and Macy’s businesses

Requirements

• Hands-on experience building full funnel media plans to deliver revenue goals across Amazon and Macy’s
• Track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must
• Deep understanding of how Amazon Ads and products work together to drive performance, as well as the ability to clearly model attribution across these products
• Highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results
• Experience collaborating with cross functional stakeholders (such as creative, product marketing, data analytics teams, as well as agencies and sales teams) to improve business outcomes
• Self-starter who is deeply curious about Amazon, MMN, and the broader retail media landscape
• Experience with additional growth marketing programs (Google, Meta, TikTok, affiliates, programmatic, etc.) and how to show attribution / measurement across all platforms

Qualifications

• Must have hands-on experience building full funnel media plans to deliver revenue goals across Amazon and Macy’s
• Must have track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must
• Must have deep understanding of how Amazon Ads and products work together to drive performance, as well as the ability to clearly model attribution across these products
• Must have highly effective communication skills with the ability to break down complex strategies into clear, actionable plans and measurable results
• Must have experience collaborating with cross functional stakeholders (such as creative, product marketing, data analytics teams, as well as agencies and sales teams) to improve business outcomes
• Must be a self-starter who is deeply curious about Amazon, MMN, and the broader retail media landscape
• Must have experience with additional growth marketing programs (Google, Meta, TikTok, affiliates, programmatic, etc.) and how to show attribution / measurement across all platforms

Skills

• Hands-on experience building full funnel media plans to deliver revenue goals across Amazon and Macy’s
• Track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must
• Deep understanding of how Amazon Ads and products work together to drive performance, as well as the ability to clearly model attribution across these products
• Highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results
• Experience collaborating with cross functional stakeholders (such as creative, product marketing, data analytics teams, as well as agencies and sales teams) to improve business outcomes
• Self-starter who is deeply curious about Amazon, MMN, and the broader retail media landscape
• Experience with additional growth marketing programs (Google, Meta, TikTok, affiliates, programmatic, etc.) and how to show attribution / measurement across all platforms

Benefits

• Competitive, cost-effective, and comprehensive benefit packages
• 401(k) with an above-market contribution to help save for retirement
• Flexible workplace options including generous holiday and paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules
• Wellbeing support including access to wellness tools and programs like Headspace membership, fitness reimbursements, and rewards for exercise
• Access to care services for childcare, elder care, adoption preparation, pet care, and reimbursement for backup care
• Tuition reimbursement for continued education
• Discounts on company outlets and e-commerce sites

Pay

$104,500—$141,200 PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement.

Schedule

This position is not eligible for sponsorship.