Manager, Retail Marketing, Amazon

Overview

You are the "Digital Architect" of the Paramount ecosystem on Amazon. Your goal is to own the "Flywheel"—using Paramount’s massive content library to drive traffic, which drives sales, which improves search ranking. You ensure that when a customer searches for "Star Trek" or "SpongeBob," they are met with a curated, high-conversion brand experience that seamlessly blends Paramount+ streaming, Physical Media, and Consumer Products.

Responsibilities

• The "Digital Flywheel" Strategy - Lead cross-category initiatives that leverage Paramount’s media milestones (theatrical/streaming) to boost retail sales
• You ensure that a "Top Gun: Maverick" streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and Toys.
• Joint Business Planning (JBP) & Vendor Management - Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in support of key beats digital real estate"
• You are responsible for negotiating top tier programs to secure high-impact placements like Gateway Placements, Deal of the Day (DOTD), and "New Release" category takeovers
• Full-Funnel Advertising (Amazon Ads/DSP) - Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSP
• You develop and manage a diversified budget to target fans at every stage—from high-funnel "awareness" video ads to bottom-funnel "Sponsored Product" ads that maximize conversion
• Cross Functional Collaboration - Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities
• Strategic Planning - Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance
• Brand Store & A+ Content Management - Own the "Paramount Brand Store." You oversee the design and optimization of sub-stores for major franchises (Yellowstone, PAW Patrol), ensuring all product detail pages (PDPs) feature Mobile-Ready Hero Images, SEO-optimized bullets, and high-quality video content
• Omnichannel Integration (Paramount+ & Physical) - Work closely with the Amazon Prime Video teams to create "Watch & Shop" opportunities
• You manage the studio's "Digital Shelf" health, monitoring OOS (Out of Stock) rates and LBB (Lost Buy Box) to ensure marketing spend isn't wasted on unavailable products
• Data-Driven Optimization (Brand Analytics) - Use Amazon Brand Analytics and Vendor Central data to track shopper behavior
• You analyze "Search Frequency Rank" and "Market Basket Analysis" to determine which franchises are trending and where to shift marketing investment in real-time

Qualifications

• 5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category retail account
• Deep understanding of various retail lifecycles (e.g., the fast-paced nature of Apparel vs. the seasonal peaks of Toys)
• Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads
• Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales

Benefits

• Hiring Salary Range: $75,000.00 - 110,000.00.
• The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
• The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
• This position is bonus eligible.
• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.