Manager, Regional Marketing – East

About the role

White Cap is seeking a strategic, results-driven marketing leader to own the local growth strategy for one of their largest regions. The role involves partnering closely with sales leaders, branch teams, supplier partners, and corporate marketing to lead programs that strengthen customer relationships, grow market share, and deliver measurable business results across the Eastern United States.

What You'll Lead

• Develop and execute regional marketing strategies aligned with sales and business objectives.
• Drive customer engagement programs, field events, trade shows, supplier initiatives, and branch activations.
• Identify market opportunities and implement programs that increase customer acquisition, retention, and share of wallet.
• Build and strengthen supplier partnerships while maximizing co-marketing investments.
• Partner with branch and sales leaders to support growth initiatives, acquisitions, openings, and market expansion efforts.
• Use customer insights, market intelligence, and performance data to guide strategy, optimize investments, and measure ROI.
• Collaborate with cross-functional teams to create connected customer experiences across physical and digital channels.

Required Qualifications

• Typically requires BS/BA in a related discipline. Generally, 7+ years of experience in a related field. Advanced degree may offset less experience in some disciplines.
• Experience in field marketing, regional marketing, channel marketing, customer marketing, or sales support leadership roles.
• Strong experience partnering with sales teams to drive customer engagement and revenue growth.
• Demonstrated success managing multiple priorities in a fast-paced environment.
• Excellent communication, collaboration, and relationship-building skills.
• Proficiency with Microsoft Office applications.

Preferred Qualifications

• Experience in B2B distribution, construction, industrial, manufacturing, building products, safety, tools, or related industries.
• Experience with omni-channel marketing strategies and customer engagement programs.
• Experience working with supplier partners and co-marketing initiatives.
• Strong financial acumen and budget management experience.
• Ability to translate data and insights into actionable growth strategies.

Location & Travel

This remote position requires residency within the Eastern Time Zone. Travel throughout the region is focused on customer events, supplier programs, branch engagement, and strategic growth initiatives. Overnight travel of up to two to three days per week may be required based on business needs.