Manager Public Relations - System

Position Details

Location: Clearwater, FL
Status: Full Time, Salaried
Shift Hours: 8:00 AM – 4:00 PM

About the Role

The Manager System Communications is responsible for managing external traditional media and public relations efforts, providing guidance, and supporting the System and individual entities.

Responsibilities

• Manages external traditional media and public relations efforts, including providing key guidance, management, and support in issue management, Public Relations strategy, and media engagement for the System and individual entities.
• Works with other managers and across the Communications Team to triage situations and provide support and guidance on emerging external demands.
• Plays a key role in proactive external messaging and storytelling in service to market share, brand awareness, and the delivery of quality health care.
• Implements external facing traditional communications policies and programs with Market, Service Line, and other system leaders in coordination with the System Communications Manager and the Communications Social Media Manager to efficiently and effectively develop and maintain the interest of the public, team members, and medical community; the system's reputation, collectively and as individual entities; and to support the goodwill toward the system.
• Manages executive training efforts.
• Responsible for managing Communications Coordinators and Strategists and supports matrix reporting as needed for maximum team impact and best practices for communications amplification.
• Collaborates with Marketing, Digital Marketing, and Social Media teams to integrate data-driven communications and multi-channel outreach that support strategic direction across the enterprise.
• Ensures compliance with Health Insurance Portability and Accountability Act (HIPAA) and maintains alignment with government relations priorities.

Qualifications

• Education: Bachelor’s degree in Communications or a related field
• PREFERRED: Master’s degree in Communications or a related field
• Experience: Minimum of 7 years of experience in one of the following areas: Public Relations, Journalism, Communications
• PREFERRED: 3 years of experience in a healthcare-related field

Skills

• Comfortable with matrix reporting
• Proactive external messaging and storytelling
• Executive training efforts
• Data-driven communications and multi-channel outreach
• Compliance with HIPAA

Benefits

• Competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match, and additional yearly contribution
• Yearly performance appraisals with merit increases
• Yearly team award bonus
• Community discounts
• The chance to be part of an amazing team and a great place to work!

Pay

Details TBD

Schedule

Details TBD

Benefits

• Tuition reimbursement
• 401k match
• Additional yearly contribution
• Yearly performance appraisals with merit increases
• Yearly team award bonus
• Community discounts
• The chance to be part of an amazing team and a great place to work!

BayCare Values

• Demonstrate a consistent commitment to BayCare Health System’s core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.
• Leadership Competencies: Communication, Emotional Intelligence, Talent and Team Development, Change Champion, Collaboration, Results Driven, Inclusion and Belonging

Equal Opportunity Employer

Veterans/Disabled