Manager, Programmatic New York, NY

About the Role

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers.

As a Programmatic Manager, you'll drive the success of programmatic media campaigns through end-to-end management for dedicated client portfolios, overseeing precise implementation and daily execution. This position calls for a seasoned programmatic expert who can not only deliver outstanding campaign results but also effectively guide and grow junior team members, ensuring their development and efficient workload management.

Responsibilities

• Supervise and mentor a Senior Programmatic Analyst, providing guidance and support to ensure high-quality campaign execution and continued career development
• Formulate and implement strategic programmatic media initiatives that support client objectives and align with broader business objectives
• Unify strategic execution through cross-functional team collaboration with other media channels, including social, search, and addressable TV
• Assess campaign performance to draw insights and drive improvements through informed, data-centric decisions
• Work closely with internal teams and clients to ensure alignment of objectives and facilitate effective communication
• Identify, address, and resolve technical issues or obstacles that arise during execution
• Participate in internal research and development for automation, optimization, and machine learning
• Build and maintain relationships with programmatic vendors and partners to leverage the best tools and solutions available
• Stay current on programmatic advertising trends, technologies, and best practices

Requirements

• BS/BA degree from an accredited college or university. STEM degrees are preferred
• 3+ years of hands-on experience in programmatic media campaign management within an agency or in-house marketing team
• Extensive experience managing and optimizing campaigns across major DSPs is essential, preferably including The Trade Desk, Amazon DSP, and Google DV360
• Demonstrated ability to drive outstanding results, monitor KPIs, and implement data-driven optimizations across diverse programmatic channels (display, video, and CTV)
• Proactive in identifying new opportunities and solutions, including test and learn experiments
• Exceptional attention to detail to ensure precision and accuracy in all aspects of work
• Keen interest in staying updated with industry trends and innovations
• Ability to prioritize time, work, and effort while multitasking on multiple projects
• Experience working with data scientists and analytics teams is a plus
• Prior experience in healthcare-related vertical is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

Pay

The base salary for this position is $90K-$100K. This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.