Manager, Programmatic

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by our pioneering agentic marketing platform, WPP Open — we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the role

As a Manager of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Develop strong working relationships with members of the broader digital account teams including planning, investment, operations, and analytics.
• Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
• Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel user.
• Experience with other databases, visualization tools, or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills, and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Inclusive culture with employee resource groups and frequent in-office events.

Pay

US Pay Range: $60,000 - $140,000 USD

Schedule

Hybrid approach with teams in the office around four days a week.