Jobs · OTHR · California

Manager, Premium

Anheuser-Busch · California, United States · 1 mo ago
On-siteOTHRFull-time
We need to output HTML fragment with sections: About the role? The posting includes a paragraph about company culture, but we need to follow rules: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. We have: - Salary: $106,400-$126,350, bonus and long term incentive eligible => Pay section. - Benefits: list. - Company description: maybe "About the role"? Actually "About the role" could be the role summary. The posting includes "ROLE SUMMARY:" and then description. So we can have

About the role

with that paragraph. - Responsibilities: "JOB RESPONSIBILITIES:" list. - Qualifications: "JOB QUALIFICATIONS:" list. - Skills: maybe not separate; but we could combine qualifications and skills? The instruction says we can use Skills heading if there is content. The qualifications list includes many skill-like items; we could put them under Qualifications. Or we could split: Qualifications (education, experience) and Skills (specific abilities). But we need to avoid thin sections. Probably better to have Qualifications heading covering both education/experience and skills. Or we could have Qualifications and Skills separate if there is enough content. Let's see: Qualifications list includes Bachelor’s Degree, 5+ years experience, 2+ years wholesaler management, Certified Beer Server or Cicerone preferred, Familiarity with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel, Advanced knowledge of Craft beer and brewing process, Strong communication and presentation skills, Ability to use data to build a sell-in story, Highly creative..., Proven ability to think..., Ability to coordinate..., Conducts work in a standing..., Job requires ability to be in physical retail locations... That's a mix of qualifications and skills. Could split: Qualifications (education, experience, certifications) and Skills (technical, soft skills, physical requirements). But we need to avoid thin sections; each should have substantive content. Both would have multiple items, so okay. We also have "WHY ANHEUSER-BUSCH:" which is company description; maybe we can put under "About the company" but not in allowed headings list. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. "Requirements" maybe similar to Qualifications. We could use Requirements for the qualifications/experience, and Skills for abilities. But we have both. Let's map: - About the role: role summary paragraph. - Responsibilities: list from JOB RESPONSIBILITIES. - Requirements: maybe education/experience/certifications (Bachelor’s Degree, 5+ years sales/marketing, 2+ years wholesaler management, Certified Beer Server or Cicerone preferred). Could also include familiarity with tools? That's skill. - Skills: list of abilities: familiarity with Power BI etc., advanced knowledge of craft beer, strong communication, data usage, creativity, strategic/analytical thinking, coordination, physical requirements. - Benefits: list. - Pay: salary range. - Schedule: not explicitly given; there is mention of "They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office." That's schedule info. So we can include Schedule section with that sentence. We must not repeat job title as heading. No Job ID etc. We must remove boilerplate: The initial dreamy paragraph about company culture maybe considered boilerplate? It's not exactly boilerplate but it's generic fluff. However it's part of the posting; but we need to preserve ALL substantive information; do not invent or summarize away detail. The initial paragraph about dreaming big etc. is fluff but it's part of the posting; we could include it under About the role? But About the role is for role summary; we could also include a short paragraph about company culture under About the role? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for section headings. Likely we should stick to those headings only. The initial fluff could be placed under About the role as a preamble? But About the role should be role summary; we could incorporate the fluff as part of About the role? Might be okay. Better: Use About the role heading to include both the fluff and role summary? The role summary is more specific; the fluff is about company culture. Could be considered "About the role" but not exactly. However we need to preserve all substantive information; the fluff is not substantive? It's somewhat generic but still part of posting. The instruction says "Preserve ALL substantive information; do NOT invent or summarize away detail." The fluff might be considered not substantive? It's repetitive motivational language. Might be considered boilerplate? It's not cookie/navigation/legal/EEO etc. It's just marketing fluff. Not sure if we should keep it. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This fluff is not those categories. So we should keep it. Thus we can put it under About the role as a paragraph before the role summary. Now we need to output only HTML fragment, no /, no markdown fences. We'll produce something like:

About the role

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Manager, Premium is the local market owner of field execution as the key connector of our Premium field programs to our wholesaler partners. This position will report to the Senior Commercial Director and will oversee High End and Beyond Beer brands execution at the local level. You will work directly with wholesale partners for market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing and execution of sales and marketing plans through the company distributor network and field initiatives. They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office.

Then Responsibilities:

Responsibilities

  • Builds impactful relationships with Wholesaler Management and Region teams.
  • Manages all High End and Beyond Beer programs (Elite Club, MAMBA, etc.) within their assigned territory.
  • Build and present proposals that will contribute to the development of our Beyond Beer and High End brands.
  • Leverages local incentives and local programming initiatives to drive retail execution.
  • Leverages the AOE and BBE Programs within their assigned territory for Beyond Beer and High End brands.
  • Executes key enablers (EDGE, IRIS, BEES, etc.) for Beyond Beer and High End brand execution.
  • Identifies market opportunities (sales, distribution, displays, POCM, pricing, etc.).
  • Presents Beyond Beer and High End performance with Commercial team as well as actionable insights during monthly WPPM.
  • Effectively coordinates and communicates with Commercial team, Wholesalers, and CSO to facilitate the effective development and execution of programs and business initiatives.
  • Establishes distribution, display, feature, promotion, and space management objectives with Commercial, Region, and CSO teams.
  • Manages specific operating systems and standards, for the management of the following; Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing Management, and POCM Material utilization.
  • Identifies leads, gains new business, and grows Beyond Beer and High End brand distribution.
  • Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs
Then Requirements:

Requirements

  • Bachelor’s Degree in Business Administration, Management or similar field.
  • 5+ years of sales or marketing experience in beverage/alcohol industry preferred.
  • 2+ years of wholesaler management experience.
  • Certified Beer Server or Certified Cicerone preferred.
Skills:

Skills

  • Familiarity with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel.
  • Advanced knowledge of Craft beer and the brewing process.
  • Strong communication and presentation skills.
  • Ability to use data to build a sell-in story.
  • Highly creative and able to generate fresh, impactful ideas and see them through to implementation.
  • Proven ability to think and move between strategic and analytical thinking as well as actual execution.
  • Ability to coordinate brand information and communication open effectively internally and externally.
  • Conducts work in a standing and sitting position; job requires frequent standing, walking, bending, stooping, and light lifting.
  • Job requires the ability to be in physical retail locations, late night activations and travel.
Benefits:

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!
Pay:

Pay

$106,400-$126,350, bonus and long term incentive eligible

Schedule:

Schedule

They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office.

We already included schedule in About the role paragraph; but we moved it to Schedule section. However we duplicated that sentence. We should avoid duplication. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." We must not duplicate content. So we need to decide where to place the schedule info. It appears in the ROLE SUMMARY paragraph: "They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office." That's schedule info. So we should not repeat it elsewhere. We can either keep it in About the role paragraph and not have a separate Schedule section, or we can move it to Schedule section and remove from About the role. Since we have a Schedule heading allowed, we could put schedule there and remove from About the role. But we need to preserve all info; moving is fine as long as we keep it once. Let's put schedule in its own section and remove from About the role paragraph. Thus adjust About the role paragraph

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