Manager, Partnership Development
The New York Racing Association · Elmont, NY · 1 wk ago
Business Development$65k–$85k/yrFull-time
Sales & Revenue Generation
- Proactively identify, prospect, and develop new corporate partnership opportunities across priority categories
- Build and maintain a robust sales pipeline; consistently meet and exceed revenue targets
- Lead outbound outreach efforts including calls, emails, networking, and in-person meetings
- Develop customized, multi-platform partnership proposals aligned with client marketing objectives
- Packaging and positioning assets across NYRA’s venues, events, broadcast, digital, and hospitality platforms
- Manage the full sales cycle from initial outreach through pitch, negotiation, and deal execution
- Collaborate cross-functionally with marketing, operations, and leadership to develop compelling partnership concepts
- Contribute to the development of new sponsorship platforms tied to marquee events and the Belmont Park redevelopment
- Maintain accurate pipeline tracking, forecasting, and reporting within CRM systems
- Represent NYRA at industry events, race days, and client meetings to cultivate relationships and generate new business
- Support category development strategy and identify emerging revenue opportunities
Activation & Partnership Execution
- Aid in the planning and execution of sponsorship activation strategies across on-site, digital, broadcast, and hospitality platforms
- Serve as liaison between partners and internal teams to ensure seamless activation delivery
- Translate partnership agreements into detailed activation plans, timelines, and deliverables
- Oversee fulfillment of contractual assets including signage, branding, content integration, experiential activations, and hospitality
- Partner with internal teams (marketing, operations, broadcast, digital, and hospitality) to execute integrated campaigns
- Manage on-site activation elements during race days and marquee events, ensuring premium brand representation and guest experience
- Coordinate production and placement of branded assets including signage, LED, in-venue displays, and experiential builds
- Ensure all assigned partnership elements are delivered on time, on brand, and to a high standard
Account Management & Partner Success
- Manage partner relationships post-sale to drive satisfaction, retention, and upsell opportunities
- Lead regular client check-ins, reporting, and recaps demonstrating partnership performance and ROI
- Identify opportunities to optimize and expand partnerships through new assets, inventory, and integrations
- Gather insights and feedback to inform future partnership strategy and product development