Manager, Paid Social

What You'll Do

• Own the channel end to end.
  • Drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel.
  • Acquire high quality customers at efficient CACs.
    • Optimize for customer quality, not just cost.
    • Drive against both volume & quality targets — conversions, customer retention, LTV.
    • Tune targeting, creative selection, and bidding toward cohorts that stay, even when that makes the topline CAC number look worse in the short run.
  • Bring the channel in house.
    • Lead the transition from our hybrid agency model to full internal ownership, leading hands-on account management with ad ops support.
  • Own creative performance in-channel.
    • Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta — determine how we bring our value props to life, testing strategy, and the audience × message × format judgment behind those calls.
  • Own the measurement, skeptically.
    • Keep our signal quality strong (CAPI, event match quality, AEM), reconcile platform reporting against internal attribution, and contribute to incrementality work — geo holdouts, lift studies — so we're spending against what really drives performance, not what Meta says is real.

  Who You Are

  • Ran Meta at scale.
    • Personally managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand, with deep hands on keys experience, not through an agency.
  • Know firsthand how differently the platform behaves at that level of spend than at a fraction of it.
    • Understand the dynamics of subscription business and the importance of evaluating performance through retention and LTV, not just cost per conversion.
  • Rigorous about reporting & tech.
    • Design clean tests and distinguish genuine performance signals from attribution noise.
    • Be familiar with CAPI, EMQ, attribution windows, and view-through dynamics.
  • In-channel creative judgment.
    • Understand why an ad wins for a given audience in a given placement, and make it perform in your channel without needing to own the whole system.
  • Communicate with clarity.
    • Explain a CPM spike to the exec team without hiding behind jargon, and say what you think the account needs, directly.
  • Cat person.
    • Care about cats and the people who love them, and genuinely excited to build for this community.

  What You’ll Love About Us

  • Mission-Driven Company: We love cats and we're here to make nine lives ten.
    • We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
  • Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
    • Competitive Salary: Make some $$.
    • Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance.
    • 4-day work week.
    • Unlimited PTO.
    • Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
    • Free Product: Free cat food every month.