Manager, Paid Social

About the Company

At Publicis Collective, we support our teams with the resources and tools they need to redefine the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. As an incubator for high-performing talent and a launchpad for innovative ideas, we push the boundaries of what’s possible. Part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms.

Our three core values—curious, open, and driven—help us stay ahead. We foster deep curiosity to deliver exceptional outcomes, value diverse perspectives, and pursue excellence with ambition and resilience. If you're a collaborative and enterprising practitioner with a passion for media, we want to hear from you.

About the Role

The Manager, Paid Social is the day-to-day steward of social media campaign development and activation. This role works closely with brand experience and client teams to translate high-level marketing goals into impactful paid media campaigns on social networks. The Manager oversees a team of Analysts/Sr. Analysts, ensuring timely delivery of tasks and supporting their career development. This position is both strategic and tactical, requiring detailed paid social knowledge to drive actionable insights and recommendations.

Responsibilities

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
• Assist in training, mentoring, and developing team members.
• Compile data across social media platforms and collaborate with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
• Adopt established account management standards and enhance campaign best practices.
• Monitor the latest trends in social media, including advertising formats, channels, and technologies, to improve campaign performance and provide recommendations.
• Champion and facilitate communication and collaboration within the team and the agency.
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing campaign performance.
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement, and optimization strategies.
• Advocate the value of social media and educate clients, partners, and internal teams on the latest developments and capabilities.
• Provide oversight and direction to a team of dedicated social media buyers.
• Lead regular check-ins on campaign performance and track against KPIs.
• Provide direction for improving campaign performance through optimization and/or implementing new features and strategies.
• Create and deliver presentations to clients and internal teams showcasing campaign strategy and performance results.

Requirements

• 3+ years of directly related experience working in paid social media campaigns.
• Experience working with Facebook, TikTok, Snapchat, and Reddit ads platforms, with hands-on experience managing and optimizing buys through API and/or self-serve tools.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Previous leadership/management experience is preferred.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.
• Strong organizational, problem-solving, and communication skills.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This range reflects the pay the Company believes it will offer at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, along with the requirements of the position.