Manager, Paid Social

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

About the role

We are looking for a Social Manager to drive digital strategy and tactics to meet client goals, lead cross-departmental teams, and mentor junior team members. You will establish yourself as a leader with clients and internal teams, prioritize and execute quarterly priorities, and proactively share best practices across the organization.

Responsibilities

• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Establish leadership with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties
• Manage and develop junior team members through mentoring and training
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure timely execution and client satisfaction
• Problem-solve and find solutions for issues not yet attempted
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as implementing new processes
• Bring new proactive ideas to help meet client goals and grow business
• Consult, educate, and negotiate with clients and agency partners
• Communicate paid media insights, reporting, trends, and new initiatives to clients, agency partners, and vendors
• Present recommendations and ideas to clients and internal teams
• Merchandise successes to the client
• Educate client teams on the latest trends, best practices, and technologies
• Demonstrate appropriate judgment through proper escalation
• Apply in-depth knowledge of paid social optimizations (proactive and reactive)
• Conduct forecasting and opportunity/gap analysis
• Utilize campaign management tools, including bid rules/management
• Maintain advanced social platform knowledge across all objectives (awareness, consideration, and conversion)
• Monitor new social trends and products and evaluate their application to clients
• Use research tools and conduct competitive analysis
• Manage budget, pacing, and billing
• Stay updated on industry trends
• Help strategists and coordinators develop insights and actions aligned with client goals
• Oversee campaign management, including pacing, reporting, and optimizations
• Develop cross-channel performance strategies
• Establish yourself as a thought leader in advertising
• Proactively bring new opportunities and ideas to the team for broader business impact
• Ensure proper communication between various agency capabilities and the performance team
• Lead day-to-day client communications

Requirements

• Bachelor’s degree in marketing, advertising, or communications, or relevant post-secondary education, training, or equivalent experience
• 3+ years of hands-on-keyboard work experience managing paid social media accounts
• Proactive self-starter with a passion for advertising
• General knowledge of direct marketing principles and strategies
• Polished presentation, communication, and listening skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Confidence in analyzing and acting on marketing data

Pay

$50,000 - $95,000

Schedule

Minimum of three days per week in the office, with potential for additional in-office days as directed.