Manager, Paid Social

Position Overview

As a passionate and driven paid social expert, you thrive in collaborating with an integrated marketing team, transforming senior-level digital strategies into effective daily tactics. In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day operations, guiding your team to achieve client goals and KPIs, and fostering strong client relationships. You're eager to deliver top tier paid social campaigns for high-profile brands, confidently communicating the impact of tactics and strategies as the primary client contact. You excel in a dynamic environment, where training and coaching team members is key to ensuring flawless execution.

Responsibilities

• Oversee Paid Social Associates and Sr. Associates on the team and own their career development
• Develop, optimize, and maintain paid social campaigns for clients, including coordination of assets between creative agencies and budget management
• Work with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation
• Use strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations
• Develop, execute, and test across campaign variables that create client-specific insight and feed future successions of testing
• Help creatives express their ideas with feasible recommendations to tie it closer to the brief
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies
• Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Brainstorm and research new first to market ideas including new betas and opportunities with our partners
• Work across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Maintain strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media
• Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, X (formerly Twitter) Ads, etc.
• Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Understanding of paid social measurement and experience utilizing multiple native measurement tools
• Excellent written and verbal communication skills

Qualifications

• 3+ years of experience
• Agency experience strongly preferred
• Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
• Time management skills

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

Pay

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.