Manager, Paid Social

Overview

Havenly Brands is seeking a Manager, Paid Social to oversee paid social acquisition efforts across seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This role will manage a $XXM annual budget and drive acquisition volume and ROAS/efficiency targets.

Responsibilities

• Day-to-day strategy, execution, and optimization of paid social campaigns across Meta (core), Pinterest, and emerging platforms (TikTok, Reddit)
• Allocation, pacing, and performance accountability across brands and channels
• Creative testing roadmap: running structured tests and feeding clear performance signal back to Brand and Creative teams
• Influencer and UGC integration: understanding how creator content performs as paid creative and helping shape paid strategy with relevant partners
• Campaign-level reporting and insight generation: consistent, clear, and actionable
• Feed management in social platforms of 200k+ SKUs

Requirements

• 6+ years in paid social or performance marketing, majority hands-on in social channels
• Deep Meta Ads expertise: campaign architecture, bidding strategy, audience structure, creative testing
• Meaningful experience on at least two other platforms: Pinterest, TikTok, Reddit, Snapchat, or similar
• Experience managing $10M+ in paid social budget; $20M+ preferred
• Strong creative instincts: you can identify what's working and why, and give useful feedback to creative teams
• Fluency with third-party attribution tools (Rockerbox, Northbeam, Triple Whale, or similar): you don't trust in-platform data, or attribution tools, as the source of truth
• Comfort with AI tools as genuine workflow accelerators
• Data-driven but you make decisions: you don't wait for perfect information
• Platform-obsessed: you notice when Meta changes something before the email lands in your inbox
• Strong creative intuition and know how to translate it into a brief that actually gets used
• Data-driven but you make decisions: you don't wait for perfect information
• Energized by multi-brand complexity: different funnels, different audiences, different goals is interesting, not overwhelming
• Believe AI is changing this job fast and you're already using it to move faster and think better
• A strong communicator who can translate performance data into insights for non-technical stakeholders
• A self-starter who thrives in a lean, high-ownership environment

Qualifications

• DTC e-commerce background required; home, lifestyle, or design category experience a plus
• Multi-brand experience preferred
• Team management experience a plus

Benefits

Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits. Havenly is an Equal Opportunity Employer.