Jobs · Sales · Illinois

Manager, Omnichannel - Eggo

Kellanova · Chicago, IL · 2 wk ago
Sales$101k–$133k/yrFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use
  • for any list of duties/requirements/benefits, and

    for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it. Prefer few substantive sections over many thin ones. Output only HTML fragment. We need to parse the posting and extract relevant content. Let's identify sections: - About the role: description of Accelerator, role purpose, responsibilities overview. Could be a prose paragraph. - Responsibilities: list of duties: "Omnichannel Strategy & Planning – Develop annual and quarterly omnichannel strategies and retailer plans that connect brand, innovation, shopper, and customer priorities across digital and physical channels", "Performance Analysis & Reporting – Track and analyze monthly and quarterly online and in-store performance reporting that shapes category strategies", "Insights & Optimization – Translate performance data from NielsenIQ, retailer platforms, retail media networks, and internal reporting into clear insights, optimization actions, and leadership-ready narratives", "Capability Building & Best Practices – Build and share test-and-learns, competitive insights, retailer capabilities, and best practices that improve future plans and strengthen omnichannel execution and capabilities across Tasty & Wholesome". Also earlier bullet: "This role is responsible for connecting brand priorities to customer-facing omnichannel strategies, stewarding brand-building investments, optimizing the digital shelf, and leveraging performance insights to accelerate online sales, market share, and profitable growth." Also "The position serves as a key cross-functional leader, partnering closely with Sales, Marketing, Finance, Category Strategy, Revenue Growth Management, Insights & Analytics, Supply Chain, external agencies, and retail media networks to develop and execute integrated omnichannel plans." Also "As the Accelerator business continues to expand and evolve, this role plays a critical part in shaping growth strategies, enhancing omnichannel capabilities, and driving results across one of the company's fastest-growing channels." We can combine responsibilities into a list. - Requirements/Qualifications: "Bachelor’s degree or equivalent professional experience; MBA valued", "Strong analytical skills with experience using NielsenIQ or Circana, retailer point-of-sale data, retail media reporting, and market research to identify actionable business opportunities", "Experience with online and in-store account sales and/or category management (CPG)", "Advanced proficiency in Microsoft Excel and PowerPoint, with strong organizational, presentation, and written/verbal communication skills", "Ability to prioritize multiple projects in heavy workload periods, with an entrepreneurial mindset and strong drive for action". Also maybe "All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role." That's a requirement but maybe not a qualification; but it's a requirement. However we might include under Requirements. - Skills: Could be overlapping with requirements; but we can treat "Skills" as maybe the analytical, Excel, PowerPoint, communication, prioritization, entrepreneurial mindset. However we need to avoid duplication. The instruction: Prefer few substantive sections over many thin ones. So maybe combine Requirements and Skills into one section "Requirements". Or we could have "Qualifications" and "Skills". But we need to avoid thin sections. Let's decide: Use "Requirements" for education, experience, skills, etc. Could also have "Benefits" and "Pay". Pay is given: salary range $101,120 - $132,720, discretionary bonuses. Benefits: medical, dental, vision, life, AD&D, EAP, short-term disability, long-term disability, voluntary income protection benefits such as supplemental life, accident, 401(k) with company contributions, part-time employees may have access pro-rated. Also mention See KellanovaTotalHealth.com for more info. That's benefits. Schedule: Not mentioned. So we should not include Schedule section. We should not include application instructions (like "Applications for this position will be accepted through October 9, 2026..." etc). Also remove "What’s Next" etc. Also remove "Get to Know Us", "Let’s shape the future of snacking.", EEO statements, etc. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep the specifics: e.g., the list of brands under Better For You and Tasty & Wholesome, mention of Accelerator, reporting line, etc. Also the responsibilities details exactly as given. We need to format using

    for section headings. Use
    • for any list of duties/requirements/benefits. Use

      for prose. We need to decide which content goes into which section. Potential sections: - About the role: prose summarizing Accelerator, role purpose, reporting line, etc. - Responsibilities: list of duties (the four bullet points plus maybe the connecting brand priorities etc). Could combine. - Requirements: list of qualifications (education, experience, skills, work authorization). - Benefits: list of benefits. - Pay: maybe a paragraph with salary range and bonus. We should not create a Schedule section. We need to ensure we don't include filler like "commensurate with experience". Not present. Now craft HTML. We'll start with

      About the role

      then a

      containing the description. Let's extract the About the role content: "Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, and Pure Organic®, while the Tasty & Wholesome portfolio includes Eggo®, Rice Krispies Treats® and Pop Tarts®. Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions. Reporting to the Senior Manager, Omnichannel for Tasty & Wholesome, the Manager, Omnichannel - Eggo leads omnichannel strategy and execution for the Eggo brand within the Accelerator business, driving growth across digital and physical retail channels. This role is responsible for connecting brand priorities to customer-facing omnichannel strategies, stewarding brand-building investments, optimizing the digital shelf, and leveraging performance insights to accelerate online sales, market share, and profitable growth. The position serves as a key cross-functional leader, partnering closely with Sales, Marketing, Finance, Category Strategy, Revenue Growth Management, Insights & Analytics, Supply Chain, external agencies, and retail media networks to develop and execute integrated omnichannel plans. As the Accelerator business continues to expand and evolve, this role plays a critical part in shaping growth strategies, enhancing omnichannel capabilities, and driving results across one of the company's fastest-growing channels." That's a good paragraph. Now Responsibilities: we have the four bullet points under "A Taste Of What You’ll Be Doing". Also the earlier sentence about connecting brand priorities etc is already in About the role; but we could still include it in responsibilities. However to avoid duplication, we might keep it in About the role only. The responsibilities list: - Omnichannel Strategy & Planning – Develop annual and quarterly omnichannel strategies and retailer plans that connect brand, innovation, shopper, and customer priorities across digital and physical channels - Performance Analysis & Reporting – Track and analyze monthly and quarterly online and in-store performance reporting that shapes category strategies - Insights & Optimization – Translate performance data from NielsenIQ, retailer platforms, retail media networks, and internal reporting into clear insights, optimization actions, and leadership-ready narratives - Capability Building & Best Practices – Build and share test-and-learns, competitive insights, retailer capabilities, and best practices that improve future plans and strengthen omnichannel execution and capabilities across Tasty & Wholesome We can put these as

      • . Now Requirements: list: - Bachelor’s degree or equivalent professional experience; MBA valued - Strong analytical skills with experience using NielsenIQ or Circana, retailer point-of-sale data, retail media reporting, and market research to identify actionable business opportunities - Experience with online and in-store account sales and/or category management (CPG) - Advanced proficiency in Microsoft Excel and PowerPoint, with strong organizational, presentation, and written/verbal communication skills - Ability to prioritize multiple projects in heavy workload periods, with an entrepreneurial mindset and strong drive for action - All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role. We could combine the last two sentences as a requirement. Now Benefits: list: - medical, dental, vision, life, accidental death & dismemberment insurance - employee assistance program - short-term disability coverage - long-term disability insurance - voluntary income protection benefits such as supplemental life, accident - 401(k) plan with company contributions - Part-time employees may have access to benefits on a pro-rated basis. We could also mention "See KellanovaTotalHealth.com for more information." but that's a reference; we can include as prose. Now Pay: The annual salary range is $101,120 - $132,720, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available. We'll put that in a

        under Pay heading. Now we need to ensure we don't include any boilerplate like "What’s Next", "Get to Know Us", EEO, etc. Now produce HTML. We'll output:

        About the role

        ...

        Responsibilities

        • ...
        • ...

        Requirements

        • ...
        • ...

        Benefits

        • ...
        • ...

        Pay

        ...

        We should not include Schedule. Check for any duplicated content: Ensure we didn't repeat the same info. Now craft the exact strings. About the role paragraph: Let's copy exactly as we extracted, ensuring proper punctuation. "Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, and Pure Organic®, while the Tasty & Wholesome portfolio includes Eggo®, Rice Krispies Treats® and Pop Tarts®. Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions. Reporting to the Senior Manager, Omnichannel for Tasty & Wholesome, the Manager, Omnichannel - Eggo leads omnichannel strategy and execution for the Eggo brand within the Accelerator business, driving growth across digital and physical retail channels. This role is responsible for connecting brand priorities to customer-facing omnichannel strategies, stewarding brand-building investments, optimizing the digital shelf, and leveraging performance insights to accelerate online sales, market share, and profitable growth. The position serves as a key cross-functional leader, partnering closely with Sales, Marketing, Finance, Category Strategy, Revenue Growth Management, Insights & Analytics, Supply Chain, external agencies, and retail media networks to develop and execute integrated omnichannel plans. As the Accelerator business continues to expand and evolve, this role plays a critical part in shaping growth strategies, enhancing omnichannel capabilities, and driving results across one of the company's fastest-growing channels." Now Responsibilities list items exactly as given: - "Omnichannel Strategy & Planning – Develop annual and quarterly

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