Manager of Paid Search Marketing

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

Responsibilities

• Strategize, launch, QA, test, and continuously optimize SEM campaigns (Search, PMAX, Shopping, Video, and Local Ads) across platforms including, but not limited to, Google Ads and Microsoft Ads.
• Effectively allocate a multi-million media budget and manage bids across campaigns to balance profitability goals with incremental revenue growth.
• Monitor, analyze, and report on performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.
• Own omnichannel and Lead Gen tracking and attribution, ensuring accurate conversion data and clear visibility into sales impact across the customer journey.
• Manage and refine product feed quality in Google Merchant Center and other catalog-based platforms ensuring accurate data, up-to-date inventory, and optimal performance for feed-based ads.
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
• Help manage day-to-day relationships with vendor partners to ensure alignment on strategy, performance expectations, and deliverables.
• Stay ahead of trends in Paid Search, Shopping, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
• Leverage AI platforms (e.g., Claude) to scale campaign management, automate reporting, and streamline repetitive account tasks.

Qualifications

• Bachelor’s degree or equivalent work experience, ideally in marketing or a related field.
• 4–6 years of hands-on experience managing paid search & shopping campaigns on Google Ads.
• Deep platform expertise across Google Ads & Microsoft Ads including all campaign types and functions from Standard Search/Shopping to Video.
• Knowledge and ability to successfully execute on omnichannel and Lead Gen campaigns are a plus.
• Experience managing or optimizing product feeds, ideally in a feed management platform, and a solid understanding of feed structure, data quality, and how feed health impacts ad formats.
• Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (Microstrategy, Tableau, Looker, etc.)
• Proven success managing campaigns to CPA, ROAS, and conversion rate goals.
• Collaborative and communicative team player with strong project management and stakeholder alignment skills.
• Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.

Who We Are

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

Benefits

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
• And More… (Benefits vary based on position, tenure, location, and employee election)

Physical Requirements

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.