Manager of Marketing Analytics and Ops

What You Will Do at VeSync

Data Management & Analytics

• Consolidate marketing data from multiple sources into a unified system
• Audit, validate, and clean data to ensure accuracy and reliability
• Apply analytics to integrated data to generate actionable insights
• Measure performance and support data-driven marketing strategies

Reporting & Performance Measurement

• Develop and maintain dashboards and reports on key marketing metrics
• Create executive summaries to ensure accurate measurement of marketing ROI and campaign effectiveness

Reporting and Visualization

• Create dashboards and reports that visualize key metrics and performance indicators
• Interpret findings and explain the implications to stakeholders

Decision Support and Strategy

• Provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation
• Collaborate with functional leaders to design and analyze A/B tests

Marketing Technology & Automation

• Implement and manage marketing automation tools
• Select, integrate, and optimize marketing technology platforms

Process Optimization & Workflow Coordination

• Design, document, and refine marketing processes and workflows
• Review, enforce, and refine operational procedures
• Centralize vendor management to optimize resources

Team Leadership & Management

• Develop and lead a high-performing regional team
• Foster a culture of ownership, proactiveness, and result-driven performance
• Manage partnerships with external vendors, agencies, and developers
• Define Key Performance Indicators (KPIs) for the team and manage performance