Manager of GTM Engineering

About the role

The Manager of GTM Engineering is responsible for owning the architecture, execution, and performance of Sifted’s go-to-market systems ecosystem. This role serves as the primary owner of GTM processes and platforms — including CRM, routing engines, scoring models, marketing automation, and pipeline development — ensuring reliability, scalability, and operational consistency across the revenue lifecycle.

Responsibilities

• GTM Systems Architecture & Platform Ownership
• Own the technical configuration, performance, and reliability of core GTM platforms, including CRM, routing and scoring systems, marketing automation, enrichment, and sales engagement tools.
• Design, implement, and maintain scalable GTM system architectures that support end-to-end revenue workflows across Marketing, Sales, CX, and Operations.
• Ensure tight system alignment and clean data flow, proactively identifying integration risks, dependencies, and gaps before they become operational problems.
• Translate GTM strategy and operational priorities into a clear GTM Engineering roadmap and lead execution across initiatives.
• Drive platform evolution through system modernization, tool optimization, consolidation, and automation — continuously raising the bar on what our GTM infrastructure can do.
• Partner cross-functionally to intake requirements, scope solutions, and deliver high-quality system improvements on time.
• Analytics, Reporting & AI-Driven Intelligence
• Develop and maintain GTM data models supporting forecasting, performance reporting, and operational analytics across the revenue lifecycle.
• Oversee executive, finance, and board-level dashboards and reporting — ensuring accuracy, timeliness, and clarity for high-stakes audiences.
• Lead deep cross-functional analysis to inform strategy, identify trends, and surface operational bottlenecks before they affect revenue.
• Champion automation and AI adoption across the GTM ecosystem, leveraging predictive modeling, machine learning, and workflow automation to accelerate growth and efficiency.
• Team Leadership & Cross-Functional Execution
• Build, develop, and run a high-performing GTM Engineering team while maintaining strong partnerships across the business.
• Lead, mentor, and develop the GTM Engineering team, providing clear priorities, technical guidance, and growth feedback that helps each person do their best work.
• Manage resourcing, workload prioritization, and execution against the GTM Engineering roadmap — keeping the team focused and accountable.
• Drive strong cross-functional collaboration with Sales, Marketing, CX, Operations, Finance, and Product teams, serving as the bridge between technical systems and business outcomes.

Requirements

• 6+ years of experience in Revenue Operations, Sales Operations, GTM Systems, or related technical operations within a SaaS or technology-driven organization.
• 1–3 years of people leadership experience, managing technical or operations teams.
• Advanced hands-on expertise with Salesforce and integrated GTM systems (e.g., Outreach, MAPs, routing tools, enrichment platforms).
• Proven experience designing and delivering complex GTM workflows, automations, and cross-system integrations.
• Strong analytical and problem-solving skills with a deep understanding of GTM funnels and revenue cycles.
• Strategic thinker and executional doer — equally comfortable designing a systems roadmap and rolling up your sleeves to build what comes next.
• Excellent communication skills with the ability to translate technical concepts into business impact for executive and cross-functional audiences.
• Demonstrated ability and commitment to embrace AI as a core tool for problem-solving, automation, and innovation — not a nice-to-have, but a core operating principle.
• Comfortable with ambiguity and energized by building in a fast-moving, high-growth environment. Urgency and decisiveness are part of how you work.

Qualifications

• Preferred qualifications include Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect), experience with BI tools (Looker, Tableau, Power BI, Sigma) and data modeling languages, with SQL proficiency preferred, exposure to forecasting models or revenue analytics programs, experience implementing AI-driven automation or predictive GTM tools, and familiarity with Agile, Lean, or similar project methodologies.

Benefits

Well capitalized Private Equity investor focused on Growth.
Best-in-class compensation package and an unmatched comprehensive benefit program.
Flexibility to achieve and accomplish results.
Extremely collaborative work environment across teams to drive results.
Culture built on how we improve people’s lives.