Manager of Deposit Products

Duties and Responsibilities

• Manage the credit union’s consumer and business deposit product portfolio
• Oversee product strategy for checking, savings, money market, CDs, and related deposit offerings
• Recommend and coordinate rate changes in partnership with Treasury/Finance and other stakeholders
• Identify opportunities to enhance deposit product competitiveness, adoption, and retention
• Evaluate market trends, member needs, competitor offerings, and emerging financial products
• Lead the development and launch of new deposit products, including rewards checking and other innovative offerings
• Explore and support emerging product opportunities, such as stablecoin or other digital deposit-related solutions, where appropriate and compliant
• Partner with Business Banking to support business deposit product strategy and growth
• Collaborate with Marketing on product positioning, promotions, and member communication
• Work with Digital, Operations, and Member Experience teams to improve account opening, onboarding, servicing, and overall product experience
• Monitor product performance, profitability, adoption, and lifecycle trends
• Ensure all deposit products and changes align with regulatory requirements, operational capabilities, and organizational priorities

Requirements

• Core Skills and Competencies:
• Deposit product management
• Consumer and business banking knowledge
• Pricing and rate change coordination
• Strategic thinking and product lifecycle management
• Data analysis and competitive assessment
• Cross-functional collaboration
• Member-centric product development
• Financial acumen
• Communication and stakeholder management
• Innovation and emerging product evaluation
• Qualifications:
• Bachelor’s degree in business, finance, marketing, or related field, or 7+ years of experience in banking, credit union operations, product management, deposit products, or related financial services roles
• Experience managing or supporting deposit products and pricing changes
• Strong understanding of consumer and business deposit products
• Ability to work across departments and influence without direct authority
• Experience using data and market analysis to inform product decisions
• Preferred Qualifications:
• Experience in a credit union or community financial institution
• Background in deposit product management, retail banking, treasury, or member growth strategy
• Experience leading product launches or rate adjustments
• Familiarity with digital account opening, account servicing, and omnichannel deposit growth
• Exposure to innovation initiatives or emerging financial product development