Manager of Brand Partnerships and Experiential Marketing

Position Overview

Empower. Unite. Care. MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day. MetroPlusHealth is seeking a resourceful, creative professional with excellent project management and networking skills to serve as Manager, Brand Partnerships & Experiential Marketing within the department.

Duties & Responsibilities

• Identify, develop, and launch unique partnership opportunities to enhance MetroPlusHealth's brand position and drive customer acquisition
• Actively source, evaluate, pitch and negotiate new partnerships while fostering long-term relationships
• Drive the development of a partnership innovation roadmap and integration into broader calendar, ensuring alignment with overall marketing strategies and business objectives
• Represent MetroPlusHealth throughout the local borough, e.g. community boards, chambers of commerce, BIDs, education, civic and social organizations
• Maintain and fully leverage the benefits of active organizational memberships
• Conduct presentations, staff exhibits and perform other activities to maintain and establish positive relationships with key stakeholder audiences
• Leverage relationships with local leaders and community media contacts to increase coverage and visibility of MetroPlusHealth activities
• Develop social media plans to drive visibility and attendance at all MetroPlusHealth events
• Analyze metrics for all outreach and relationship management activities to track ROI
• Partner internally with the Marketing and Communications, Customer Experience, and PR Departments to identify media opportunities to strengthen brand recognition

Minimum Qualifications

• Required Education and Experience:
  • Bachelor’s Degree
  • 3+ years of experience in business development and brand partnerships
  • Deep knowledge of the experiential landscape and producing cutting-edge consumer experiences
• Preferred Education and Experience:
  • Mastery of key software tools such as PowerPoint, Keynote, Google Docs and Google Sheets, etc., required to build, deliver, and manage partnership/event-marketing tools and collateral

Professional Competencies

• Interpersonal relationship building
• Communication: Written and Oral
• Planning and Organizing
• Results/Quality Orientation
• Proven presentation and organizational skills
• Able to pivot and adapt to both independent and team-based settings
• Highly detail-oriented, resourceful, self-motivated, with an understanding of urgency
• Polished interpersonal skills
• Able to prioritize among competing demands and establish processes to assure timely, accurate, and effective completion of multiple projects.
• Possess a genuine desire to help New Yorkers and to evangelize MetroPlusHealth

Salary Range

$80,000.00 - $94,400.00

Work Arrangement

Hybrid