Manager of Brand Content Development & Campaigns

About the role

As the Manager of Brand Content Development & Campaigns, you will lead the execution of integrated brand campaigns and storytelling initiatives, solving complex narrative and delivery challenges from brief through launch. You will partner with regions, business units, and corporate teams to embed brand storytelling into priority campaigns, programs, facilities, and customer touchpoints, ensuring consistent global brand governance and stewardship.

Responsibilities

• Lead execution of integrated brand campaigns and storytelling initiatives, translating brand strategy into cohesive stories across paid, owned, and earned channels (digital, social, video, events, print).
• Provide day-to-day governance and guidance to ensure consistent global brand storytelling, messaging, and identity aligned with Arrow’s brand vision and strategy.
• Serve as a trusted brand advisor, helping teams translate strategy into clear, compelling narratives that reinforce Arrow’s purpose, position, and value proposition.
• Proactively identify and resolve brand and storytelling risks, inconsistencies, or gaps in execution.
• Maintain and evolve global brand and storytelling guidelines, coordinating updates and supporting development of additional standards as needed.
• Champion disciplined adoption of brand voice, narrative frameworks, and visual systems across internal and external communications.
• Oversee development of brand content and storytelling deliverables from concept to distribution, owning timelines, workflows, and approvals.
• Apply strong editorial judgment and creative rigor to ensure clarity, quality, and consistency of Arrow’s brand story.
• Onboard, manage, and direct agencies and third-party creative partners, setting clear storytelling objectives, scopes of work, and delivery expectations.
• Support brand and storytelling education efforts in collaboration with training and internal communications teams to build capability across regions.
• Own project plans, schedules, and budgets across concurrent brand and storytelling initiatives; anticipate risks and course-correct as needed.
• Manage POs, invoices, and vendor payments; maintain budget trackers and provide clear financial and delivery reporting.

Requirements

• Minimum of 10 years of related experience with a 4-year degree; or 8 years and an advanced degree; or equivalent experience.
• Demonstrated ability to manage complex, multi-channel brand campaigns.
• Strong narrative writing skills and project management experience, including ownership of timelines, budgets, and cross-functional workstreams.
• Solid understanding of financial forecasting, purchase order management, and period-end reconciliation processes.
• Excellent organizational and communication skills, with a history of keeping projects and budgets on track across multiple stakeholders.
• Proficiency with Microsoft 365; Oracle familiarity is a plus.
• Demonstrated resilience, accountability, and flexibility.
• Experience managing agency and vendor relationships, with a focus on accountability, delivery, and financial compliance.

Preferred Qualifications

• Agency experience.
• Journalism experience (helpful but not required).
• Project management certification.
• Experience creating/managing purpose-driven, CSR, or social impact content.

Schedule

Hybrid: Tuesday, Wednesday, and Thursday required in-office at the Panorama Office site; Monday and Friday remote.

Pay

Annual hiring range: $121,300.00 - $198,000.00. Actual compensation may vary based on geographic location, work experience, education, and skill level.

Benefits

• Medical, dental, and vision insurance.
• 401k with matching contributions.
• Short-term/long-term disability insurance.
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) options.
• Paid time off (including sick, holiday, and vacation).
• Tuition reimbursement.
• Growth opportunities.
• Discounted RTD passes (office located off RTD Light Rail at Dry Creek Exit).
• On-site café with catering options.
• 24/7/365 on-site gym and lockers, free for all employees.
• Bike racks and additional perks.