Manager, Network Brand Planning

About the role

The Manager of Brand Planning supports the Global Payment Network, driving brand and marketing alignment to business intent. This role establishes scalable frameworks and organizational tools across multiple Networks, audiences, and geographies to identify desired brand perception and marketing strategies.

Responsibilities

• Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences.

• Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars.

• Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities.

• Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent.

• Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams.

• Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output.

• Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team.

Qualifications

• Bachelor’s degree or military experience

• At least 3 years of people management experience

• At least 5 years of experience in marketing, strategy, brand, or communications

Preferred Qualifications

• 7+ years of experience in financial services, payment networks, or B2B fintechs

• Exceptional executive presence and problem solving ability

• Strong track record of team leadership and people development