Manager, Network Brand Planning

Responsibilities

Brand Planning Strategy and Execution

• Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences.
• Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars.
• Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities.
• Design and lead cross-functional problem solves and alignment sessions to ensure all marketing teams operate against a unified strategy.
• Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent.
• Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams.

Team Leadership & Talent Management

• Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output.
• Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team.

Basic Qualifications

• Bachelor’s degree or military experience.
• At least 3 years of people management experience.
• At least 5 years of experience in marketing, strategy, brand, or communications.

Preferred Qualifications

• 7+ years of experience in financial services, payment networks, or B2B fintechs.
• Exceptional executive presence and problem solving ability.
• Strong track record of team leadership and people development.