Manager, Media Relations - Health and Wellness

About the role

THE ROLE: Herbalife is seeking a Media Relations Manager who is passionate about storytelling, thinks strategically, has strong media relations skills and has a proven track record of securing media coverage and delivering exemplary results. In this role, he/she will play a key role in developing and implementing PR strategies and campaigns to drive brand and company affinity, top-of-mind awareness, and positive reputation, especially in the area of health and wellness, nutrition, and healthy lifestyle initiatives.

Responsibilities

• Partner with Herbalife’s Office of Health and Wellness, Quality Assurance, Product Marketing, Brand, and regional teams to activate health and wellness campaigns and promote core and new product launches through integrated communications strategies.
• Develop innovative storytelling efforts across traditional and new channels to include multimedia and cross-channel strategies.
• Proactively monitor media outlets and identify opportunities to insert Herbalife into timely, relevant coverage such as industry or round-up articles.
• Work with global communications teams to tell global stories, expand media reach and share best practices.
• Create and distribute effective press kits, press releases, media alerts, and other PR materials focused on Herbalife's health and wellness initiatives, nutritional products, and corporate wellness programs.
• Build and maintain strong relationships with media contacts and influencers, especially those who cover health, wellness, nutrition, and lifestyle.
• Utilize media coverage analytics and engagement to inform/revise strategies to maximize results.
• Proactively pitch stories and respond to media requests.
• Actively participate in crisis and issues management efforts. Effectively collaborate with internal stakeholders to develop plans and responses to potentially controversial or detrimental media coverage.

Qualifications

• 5+ years of experience in integrated corporate communications, including strategic planning, execution, analytics and reporting.
• Demonstrated ability to work cross-functionally to develop, recommend and deliver effective plans across a variety of media platforms.
• Expertise in building and maintaining media relationships.
• Existing relationships with health, wellness, or lifestyle journalists a must.
• Demonstrated ability to analyze and utilize data to inform strategies.
• Excellent oral and written communication skills.
• Comfort and ability to confidently interact and present information to all levels of the organization, including senior leaders.
• Excellent project management skills, and ability to manage many workstreams with different stakeholders.
• Motivated problem-solver and self-starter with strong business acumen and good judgment.
• Ability to set priorities, organize work and thrive in a high production environment while responding quickly and effectively under pressure, changing priorities and tight timelines/deadlines.
• Meticulous attention to detail.