Manager, Media (Consumer Demand Gen) - Remote

Responsibilities

• Define and evolve how paid social, display, video, and emerging channels contribute across the marketing funnel, with a strong emphasis on scaling awareness and consideration efforts that drive incremental and durable growth.
• Guide channel direction, investment priorities, and audience strategy while remaining closely connected to in-platform execution and performance optimization.
• Partner closely with Analytics to shape how mid and upper funnel media performance is evaluated, ensuring investments are tied to meaningful business outcomes such as revenue, ROAS, CAC, and overall return on investment.
• Help support and operationalize measurement approaches such as matched market testing, lift studies, and other incrementality focused methodologies, while translating complex performance signals into clear investment recommendations and a credible view of media impact across search, direct, and organic channels.
• Synthesize platform, funnel, and business performance into clear, actionable insights for leadership, connecting awareness, engagement, consideration, and conversion metrics to broader business outcomes.
• Communicate performance trends, optimization opportunities, and measurement learnings in a concise and credible way that can influence decision-making across Marketing, Analytics, Finance, and executive leadership.
• Build and execute a structured testing roadmap across creative, audiences, landing pages, customer journeys, platform optimizations, and emerging capabilities. Establish clear hypotheses and success metrics tied to both platform and business performance, while ensuring learnings around incrementality, creative effectiveness, and media contribution are consistently captured and applied to future investment decisions.
• Partner closely with Brand, Creative, Analytics, Merchandising, Web, and external partners to ensure alignment across media strategy, creative development, promotions, customer experience, and measurement.
• Bring a strong point of view on creative quality and performance, while helping drive continuous optimization across messaging, formats, landing pages, and overall customer journeys to improve engagement and conversion.
• Evaluate and scale opportunities across channels such as YouTube, CTV, display, and emerging platforms using a structured, data-driven approach focused on incremental reach, engagement, and business impact.
• Identify and assess new platform capabilities, AI-driven tools, automation opportunities, and beta programs that can improve media efficiency, insights, scalability, and overall marketing performance.
• Lead and support a Senior Specialist responsible for day-to-day campaign execution across mid and upper funnel channels, while remaining actively involved in campaign strategy, setup, optimization, and performance management as needed.
• Ensure strong alignment between strategic priorities, execution quality, testing initiatives, and overall business goals.

Qualifications

• 6 to 8 years of experience in performance marketing, growth marketing, or media strategy roles, with deep expertise in Paid Social, particularly Meta.
• Strong understanding of full-funnel marketing strategy across awareness, consideration, and conversion, including experience with upper funnel channels such as YouTube, CTV, display, or other video-driven environments.
• Hands-on experience managing and optimizing campaigns within platforms, with the ability to balance execution, strategy, creative direction, and performance analysis.
• Strong understanding of business and performance metrics, including revenue, ROAS, CAC, engagement, and conversion metrics, with the ability to connect media investments to measurable business outcomes.
• Experience partnering with Creative, Analytics, Brand, Product, Merchandising, and Web teams to drive performance, optimize customer journeys, and improve landing page and creative effectiveness.
• Strong analytical, communication, and storytelling skills, with the ability to translate complex or ambiguous data into clear recommendations and actionable insights for stakeholders and leadership.
• Experience or exposure to AI-driven tools, automation, and emerging marketing technologies is a plus.
• Experience measuring incrementality and media impact through approaches such as matched market testing, lift studies, MMM, or related methodologies is a plus.
• Experience incorporating lifetime value into media strategy and optimization is a plus.
• Experience in healthcare or regulated industries is a plus.
• Bachelor’s Degree in marketing or the equivalent in education and experience.

About The Team

Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.