Manager, Marketing - WIRED

Key Responsibilities

• Support in the execution of the overall brand marketing strategy for WIRED, with a focus on driving revenue, audience engagement, and cultural influence.
• Partner with sales teams to identify opportunities, develop category narratives, and create advertiser-specific positioning strategies.
• Translate audience insights, cultural trends, and editorial priorities into compelling sales stories and marketing opportunities.
• Help develop proactive ideas and programs that drive client engagement and revenue growth.
• Build collateral for brand narratives, programs, and products internally and externally, including brand tentpoles (WIRED World Fair, The Big Interview, etc) and marquee content.
• Monitor industry trends, competitive activity, and emerging opportunities relevant to WIRED's business.

Creative Strategy & Campaign Development

• Lead the ideation, writing, and development of integrated marketing proposals across digital, social, video, print, audio, and experiential platforms.
• Respond to RFPs with strategic and customized marketing programs that meet client goals while reflecting the brand’s voice and tone.
• Build persuasive decks and sales materials that combine strong storytelling, thoughtful strategy, and creative thinking.
• Collaborate with cross-functional teams including Editorial, Sales, Insights, Talent, Events, Digital, Creative & Production to craft innovative, audience-first solutions.

Client Engagement & Collaboration

• Aid sales leaders in cultivating client relationships.
• Participate in client meetings and presentations as needed, helping articulate program ideas and marketing recommendations.
• Support strategic renewals and growth opportunities across key accounts and categories.

Post-Sale Program Development & Execution

• Partner closely with Production & Activation, Creative, and Events teams to support the successful execution of sold marketing programs and partnerships.
• Help ensure all custom content, experiences, and branded programs are delivered at a high level of quality and remain aligned with WIRED's editorial standards, brand voice, and audience expectations.
• Collaborate to identify creative approaches and solutions for bringing sold programs to life across platforms.
• Participate in internal planning meetings and client-facing calls related to sold programs, helping to guide creative development and ensure alignment across teams.
• Review program elements and deliverables throughout the execution process, providing feedback and recommendations to maintain brand integrity and strategic objectives.
• Serve as a collaborative partner across teams to troubleshoot challenges, identify opportunities for optimization, and support successful program delivery.

Ideal Candidate Profile

• 3-5 years of experience in brand marketing, creative strategy, or integrated media roles within a publishing, media, or agency environment.
• Exceptional writing, presentation development, and visual storytelling skills.
• Strong experience building client-facing decks, proposals, and marketing materials.
• Highly collaborative and comfortable working across multiple teams and stakeholders.
• Proactive, positive, and solutions-oriented with strong project management skills.
• Able to manage multiple priorities and thrive in a fast-paced environment.
• Interest in technology, innovation, culture, and the evolving media landscape.
• Experience across digital, social, video, print, and experiential marketing is a plus.

Pay

The expected base salary range for this position is from $80,000-$90,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.