Manager, Marketing

About the role

The Manager of Marketing at ACCESS will lead marketing efforts for the organization, blending strategic planning, team leadership, market research, and creative execution. This role plays a pivotal role in bridging the gap between the organization's offerings and its target audience.

Responsibilities

• Partner with Marketing & Communications leadership to define marketing priorities, strategies and establish measurement requirements for assigned department
• Develop integrated marketing plans across owned and earned channels that support department
• Collaborate actively with program leads to define goals and execute marketing plans, tailoring initiatives to meet each program's unique needs
• Drive end-to-end campaign orchestration, from brief creation through creative execution and performance measurement, ensuring seamless cross-functional communication
• Function as a brand steward for department, effectively telling and teaching the brand story, and ensuring consistent representation across all platforms
• Develop brand guidelines and ensure adherence across the organization
• Oversee marketing for key department events-including conferences, advocacy days, and community-building activities-ensuring cohesion in messaging and alignment with brand values
• Oversee the creation of all marketing materials, leveraging ACCESS resources
• Manage third-party resources and relationships, as needed, to support the department's marketing goals
• Collaborate with the design team to create engaging and visually appealing promotional content
• Maintain ACCESS brand integrity throughout all work performed
• Juggle multiple projects and meet deadlines in a fast-paced environment
• Work independently as well as collaboratively within a team environment

Requirements

• Minimum Degree Required: Bachelors degree
• Required Disciplines: Marketing, Communications, Public Relations, or a related field
• At least 3-5 years of experience in marketing or communications. Demonstrated success in developing and executing marketing strategies and campaigns

Qualifications

• Knowledge of: Latest trends and best practices in marketing, client relationship management, market research, data analysis, consumer behavior, non-profit, community-focused, or advocacy work, familiarity with Arab American communities, proficiency in Arabic
• Skill in: Communication and collaboration skills, strong project management and organizational abilities, creative thinking and problem-solving skills, ability to work under pressure and meet tight deadlines, high level of attention to detail and accuracy, critical thinking and problem resolution, identifying target audiences and creatively devising and leading marketing campaigns that engage, educate and motivate