Manager - Marketing Technology & Data Governance

Key Responsibilities & Deliverables

• Enable campaigns across marketing automation platforms (emails, landing pages, forms, nurtures).
• Manage lead lifecycle workflows, campaign QA, tracking, and troubleshooting.
• Support website and landing page updates via CMS tools.
• Maintain CRM data integrity, segmentation accuracy, and workflow governance.
• Manage data hygiene, deduplication, enrichment, taxonomy audits, and campaign list validation.
• Monitor sync integrity and proactively resolve data inconsistencies and system issues.
• Support integrations across marketing automation, CRM, analytics, and related platforms.
• Maintain workflow, integration, and systems documentation.
• Support dashboards and reporting across marketing, CRM, and analytics tools.
• Track campaign and funnel performance and validate reporting accuracy.
• Ensure clean and validated data inputs for reporting, predictive models, and AI workflows.

Certifications & Experience

• 5–8 years in Marketing Ops, Martech, Data Governance, or Digital Marketing, preferably in B2B SaaS environments.
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce etc.).
• Strong understanding of campaign execution, lead lifecycle management, segmentation, and marketing workflows.
• Familiarity with web analytics, CMS platforms (e.g., Webflow), and campaign tracking concepts.
• Exposure to tools such as 6sense, ON24, Bizzabo, ZoomInfo, or similar platforms is a plus.
• Experience with SQL and analytics tools (Power BI, Tableau, Looker, or similar).
• Basic understanding of data quality, data structures, and system integrations.
• Strong attention to detail, systems thinking, and structured problem-solving skills.