Manager, Marketing Planning And Strategy, Vertical Marketing

Position Summary

We are seeking a strategic storyteller and marketing leader to join Walmart Connect as a Vertical Marketing Manager. You will develop category specific strategies that turn insights into compelling narratives and go to market materials. Acting as a critical link between data, storytelling, and sales enablement, you will create impactful resources across key verticals and audiences.

What you'll do

• Develop category-specific narratives that bring Walmart Connect’s value proposition to life.
• Translate data, insights, and market trends into actionable stories for Sales and clients.
• Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
• Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
• Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position.

About the team

As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, instore experiences, and digital touchpoints across our ecosystem. The Walmart Connect Vertical Marketing team sits within Ads Integrated Marketing whose mission is to transform insights into impact by crafting powerful narratives — to establishing a clear, credible, and scalable market presence.

What you'll bring

• Strong strategic storytelling skills with the ability to simplify complex data into clear narratives.
• Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
• Collaborative mindset and comfort working with cross-functional partners.
• Able to identify insights, trends, and opportunities that inform business growth.
• A creative, detail-oriented approach to building compelling, visually cohesive marketing assets.

Company Benefits

• Competitive pay as well as performance-based bonus awards and other great benefits.
• Health benefits including medical, vision and dental coverage.
• Financial benefits including 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications

• Masters: Business Administration in Marketing or related field.

Primary Location

221 River St, Hoboken, NJ 07030, United States of America