Manager, Marketing Planning And Strategy - Internal Content Strategy - Walmart Connect

About the role

We're looking for a strategic and systems-minded Manager, Internal Content Strategy to join the Brand & Content Strategy team and lead the development and scaling of how associate-facing content is created and coordinated across Walmart Connect. This role will help define org-wide standards, governance and workflows that enable content to scale across teams, while improving clarity, coordination and the overall associate experience across channels.

What you'll do

• Serve as the lead for internal content and engagement strategy for Walmart Connect, establishing centralized ownership and governance across associate-facing content and channels
• Build, implement and maintain the foundational systems that underpin the internal communications architecture, including standardized templates, editorial guidelines and a centralized content calendar to drive consistency and adoption
• Audit and streamline existing associate-facing content to improve clarity, reduce redundancy and eliminate overlapping timelines across teams
• Own and optimize content distribution channels, including email lists and audience segmentation
• Partner with senior leadership, Corporate Communications and cross-functional teams to align messaging and ensure consistency across key initiatives
• Lead content development and programming for key associate moments, including quarterly town halls
• Maintain and evolve governance for the internal content ecosystem, providing guidance to cross-functional teams on content cadence, timing and best practices to drive consistency and engagement
• Identify opportunities to enhance storytelling, engagement and the overall associate experience across channels
• Own and evolve a content performance framework, including KPIs and benchmarks, using insights to continuously optimize content and channel effectiveness

Key outputs

• Centralized internal content and engagement strategy and governance model
• Standardized templates and editorial guidelines adopted across teams
• Centralized content calendar for associate-facing channels
• Monthly internal newsletter and ongoing associate-facing content
• Quarterly townhall programming and production
• Optimized distribution systems and improved content channels
• Established content performance framework, including KPIs and benchmarks (e.g., newsletter engagement)
• Increased alignment and reduced overlap across associate-facing content
• Ongoing optimization of internal content and distribution systems

What you'll bring

• 5+ years of experience in internal communications, content strategy, marketing or a related field; understanding of the advertising or retail media industry preferred
• Exceptional writing and editorial skills, with the ability to translate complex information into clear, engaging content
• Experience developing and managing internal content strategies and programs in a cross-functional organization
• Experience supporting or leading internal events such as townhalls
• Strong organizational and project management skills, with a process-oriented approach
• Demonstrated ability to build and implement systems, frameworks and processes across teams
• Experience establishing or using performance metrics to evaluate content effectiveness and inform optimization
• Ability to balance strategic thinking with strong attention to detail, translating high-level direction into clear, executable content and programs
• Strong cross-functional collaboration skills and ability to drive alignment and adoption across teams

Pay and Benefits

The annual salary range for this position is $96,000.00 - $186,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field

Preferred Qualifications

• Marketing or related field Masters: Business Administration