Manager, Marketing Operations

What You’ll Do

• Own and evolve the planning cadence for SPECS Marketing, including annual planning, quarterly priorities, launch readiness reviews, leadership meetings, and team operating rhythms.
• Manage the structure and flow of key leadership meetings, including agendas, decision tracking, follow-ups, and clear communication of next steps.
• Partner with SPECS Marketing leadership to translate business goals into clear plans, resourcing decisions, timelines, and cross-functional action.
• Build and maintain the core systems that help the team prioritize work, manage tradeoffs, and stay aligned across multiple high-priority work streams.
• Lead the operational backbone for SPECS launches and major marketing moments, ensuring teams are aligned on milestones, dependencies, approvals, and deliverables across channels and stakeholders.
• Drive cross-functional coordination across Product, Creative, Comms, Global Brand Experience, Finance, and external partners to keep programs moving and unblock issues quickly.
• Establish clear processes for launch planning, asset readiness, reviews, and handoffs so the organization can execute with consistency as SPECS scales.
• Partner with Marketing leadership and Finance to support budget planning, spend tracking, agency allocations, and investment prioritization across SPECS Marketing.
• Create visibility into team resourcing, workload, and operational risks, and recommend ways to improve focus, efficiency, and impact.
• Help leadership make better decisions by bringing structure, rigor, and a clear view of tradeoffs across competing priorities.
• Define and run the reporting rhythm for SPECS Marketing, including launch reporting, business reviews, and executive-ready updates.
• Build simple, scalable reporting systems that help the team track progress, surface risks, and measure performance across campaigns, channels, and launches.
• Turn operational and performance data into clear insights and recommendations that improve decision-making and future planning.
• Own and improve the operating model for agencies and external vendors supporting SPECS Marketing, including onboarding, scopes, ways of working, and performance management.
• Identify process gaps, duplicate work, and friction points, then design better workflows, tools, templates, and governance to improve execution quality and speed.
• Lead change management for new processes and tools so adoption is clear, practical, and useful for the team.
• Act as a trusted operator and thought partner to SPECS Marketing leadership, helping the team scale in a focused and sustainable way.
• Provide structure and guidance across project teams and cross-functional partners while empowering others to move quickly and make decisions.
• Foster strong cross-functional relationships and model inclusive, clear, solutions-oriented behavior.

Knowledge, Skills, & Abilities

• Deep experience in marketing operations, program management, business operations, or related functions in a fast-moving environment.
• Strong strategic thinking paired with operational rigor; able to move from ambiguity to clear action plans.
• Excellent communicator with the ability to influence senior stakeholders and align diverse cross-functional teams.
• Prominent ability to build and scale planning processes, operating models, reporting systems, and team workflows.
• Experience supporting complex product launches and building the cross-functional processes needed to bring new products to market successfully.
• Strong analytical judgment and comfort using data, context, and business goals to make recommendations.
• Experience working across creative, marketing, product, finance, legal, agency, and partner teams.
• Comfortable operating in ambiguity and helping teams bring structure to new categories, new products, and evolving go-to-market needs.
• Passion for Snap, SPECS, and the future of spatial computing and human-centered technology.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• 10+ years of experience in marketing operations, program management, business operations, or related fields.
• 1+ years of people management experience, including coaching and developing team members, or equivalent experience leading through influence across complex organizations.
• Demonstrated experience leading planning cycles, operating rhythms, launch processes, or org-wide process design.
• Experience working in consumer technology, hardware, software, or other fast-moving innovation-driven categories.

Preferred Qualifications

• Experience supporting product launches or integrated marketing programs for hardware, software, or platform products.
• Experience in AR, spatial computing, wearable technology, or emerging technology categories.
• Strong track record of building scalable cross-functional processes in a growing or evolving organization.
• Experience managing agency ecosystems, external vendors, and operational governance at scale.
• Proven success partnering with senior leaders and helping shape decisions beyond an immediate team or function.