Manager, Marketing Operations, America

Airwallex is the only unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 250,000 businesses worldwide with fully integrated solutions to manage business accounts, payments, spend management, treasury, and embedded finance at a global scale. Founded in Melbourne, we have a team of over 2,300 innovators across 27 offices globally, backed by leading investors and valued at US$11 billion.

About the Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative, data-driven campaigns. We communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones, ensuring Airwallex stands out in a competitive market.

Responsibilities

• Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules.
• Oversee technical aspects to optimize campaign success, including spinning up landing pages using team-maintained templates and applying best practices for landing pages and emails.
• Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels (LinkedIn, Google Ads, Meta Ads) for ABM-focused marketing.
• Set up and execute outreach sequences in Outreach.io, including post-event automation.
• Execute infrastructure tasks supporting mass email sending, such as warming up additional sending domains/inboxes.
• Set up and test webinar registration/routing systems; QA lead routing after every upload to confirm accuracy before reaching the sales team.
• Own quality control: proactively flag ambiguous or risky sends (e.g., audience segments including existing customers or accounts owned by other regions).
• Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.
• Provide day-to-day support to US Marketing and Sales teams on Marketo, Salesforce, Outreach, and Hightouch, following established best practices and playbooks.
• Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data.

Requirements

• 5+ years of experience with Marketing Automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce), especially in a B2B environment.
• Track record of deploying successful ABM campaigns in collaboration with Marketing and Sales teams.
• Strong analytical skills, data-driven orientation, and uncompromising attention to detail.
• Solid communication and collaboration skills, both internally and externally.
• Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns.
• Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
• Portfolio required: showcase relevant landing pages, email campaigns, or other digital marketing assets during the interview process.

Preferred Qualifications

• Experience with Hightouch or a similar CDP to build, manage, and activate target audiences.
• Adobe Marketo Engage certification and basic SQL skills.

Pay

Compensation range: $110,000 – $170,000.