Manager, Marketing (HCP KAM)

Responsibilities

• Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
• Partner with KAM leadership, teams, and training to develop and execute resources and strategic clarity for KAM team.
• Support vendor/agency and print budget management and scope.
• Develop effective relationships with medical, legal, regulatory, and compliance teams to support overall brand and executional needs.
• Lead the execution and support omnichannel strategy for key accounts including RTE, CVA, pop-health strategy decks, specialty pharmacy pathway pull-through decks, leave behinds, etc. in both personal and non-personal promotions.
• Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelines.
• Support print material needs including printer relationship, KAM sales team needs and logistics.
• Develop pull-through marketing programs to support specialty pharmacy pathway activation and access milestones.
• Partner with Director on messaging that bridges market access milestones with marketing messaging.
• Monitor the industry, in-market tactical performance, and competitive landscape and payer/account trends with ability to identify and translate into market optimizations.
• Understand EHR system foundation, MLR process, and ensure all materials go through proper MLR reviews and approvals.
• Maintain compliance with all industry codes.
• Manage the KAM marketing budget, vendor relationships, and project timelines.
• Contribute to brand planning with key account lens.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of pharmaceutical marketing experience.
• 3+ years managing KAM marketing initiatives.
• Strong cross-functional collaboration skills and the ability to lead strategic initiatives.
• Excellent communication, leadership, prioritization, and project management skills.
• Veeva submission experience.
• EHR system understanding.

Preferred

• Marketing experience in the cardiometabolic and/or rare disease space.
• Product launch experience or creating marketing materials for newly developed KAM teams.
• Health IT/systems professional experience.