Manager, Marketing – Eye, Maybelline US

New Product Launches

• Ownership and responsibility for supervising entire go-to-market process and timelines across multiple launches partnering with cross-functional teams (shopper, social, media, PR, etc.)
• Generate long-term strategic development
• Collaborate with Creative to create launch materials including merchandising and sampling
• Participate in sell-in of projects to management at large
• Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy

Strategy & Planning

• Drive the research, analysis, category trends, and insights to develop long-term strategy
• Oversee and guide plans development and create vision for businesses
• Contribute to totally eyecategory strategy / plans
• Responsible for owning strategy for Sales and Trade planning
• Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights
• Partner with Finance to run and analyze franchise and product P&Ls
• Collaborate with key cross-functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises

Financial P&L and Forecasting

• Ownership of entire forecasting process
• Understand and manage financial implications of forecast (i.e.) E10 and Full year number
• Own accuracy of all budgets and roll-up of total category with finance
• Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media

• Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data-driven activations
• Influence media recommendation and direction
• Provide US consumer-centric feedback to global team during creative campaign development
• Adapt, customize, and design creative assets for US-specific needs and media plans
• Analyze media performance results and optimize assets and media plan recommendations for future campaigns
• Show out-of-the-box thinking to drive breakthrough with media campaigns and marketing plans

Team and Meeting Management

• Ensure team development and positive morale
• Foster collaboration within the team and with our core partners (DMI, commercial, finance, etc.)
• Recruit and retain employees
• Lead, develop, and influence team structure
• Effectively manage, train, and develop 1 direct report
• Recommend organizational structure changes and enhancements

Education/Experience

• Bachelor's degree required
• 3-6 years of industry-related marketing work experience (consumer packaged goods or beauty)
• Prior experience in operational marketing
• Experience successfully launching and managing a new product or renovation through its entire life cycle
• Experience working collaboratively with R&D and product development teams on new products or renovations

Competencies/Skills

• Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
• Market Research: ability to read and interpret research data
• Leadership: Demonstration of leadership with team; support departments and customers
• Strong Project Management Skills and attention to detail
• PC Proficiency (Microsoft Suite)
• Information & Data Management
• Rigorous quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Strong appreciation for our business / sensitivity to product category
• Must be professional and energetic with a positive attitude

What’s In It For You

• Salary Range: $117,300-$140,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs