Manager, Marketing - Epic Records

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Responsibilities

• Ownership and oversight for an assigned roster of artists including managing album and song releases, maintenance of campaign timelines, and serving as an always-on partner to the artist.
• Initiate well-thought-out marketing plans with a focus on innovative and disruptive ideas and campaigns.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Responsibility to set up and maintain project timelines including key dates/deadlines and work across all company departments to keep delivery on track.
• Work closely with the Digital team for direct involvement in Digital strategy & execution across viral & fan engagement tactics.
• Participate in the creation of social and content-based storytelling assets.
• Collaborate closely with the Commerce team to formulate and implement strategies that drive consumption with a focus on lean-forward activity and direct-to-consumer sales.
• Create weekly marketing reports and communicate updates to brief teams on all release information, ensuring results are communicated efficiently.
• Work closely with artists and management, in partnership with Epic Records Marketing leadership, for campaign updates and communicate goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Manage the creation and distribution of marketing tools.

Requirements

• At least 3 years of progressive marketing experience in the music industry.
• Passionate music fan able to effectively work across many genres including Pop, Rock, Rap, and R&B.
• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
• Excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management.
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
• Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit, and Snapchat.
• Understanding of the DSP landscape and tech platforms.
• Design and video editing skills a bonus.

Benefits

• Inclusive, collaborative, and global community where you can channel your passion every day.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health, and meditation.
• Industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers.
• Programs for loved ones with developmental disabilities and neurodiversity.
• Subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development.
• Time off for a winter recess.

The anticipated annual base salary does not include other compensation components or benefits. The actual base salary offered depends on qualifications, experience, skills, education, certifications, and location.