Manager Marketing

About the role

Vallen’s Marketing Manager can be either an individual contributor responsible for planning, developing, and implementing marketing strategies and sales enablement initiatives or a team leader with oversight of associates performing similar duties. They provide marketing support to sales, operations, and product teams to achieve Vallen’s strategic marketing and sales objectives.

Responsibilities

• Oversees the execution of marketing campaigns and initiatives; may provide direction to and have oversight of related staff, contractors, and engaged agencies.
• Provides sales support through various sales enablement activities; fulfills field sales marketing material requests.
• Assist in managing CRM data and integrations with other inter-company platforms, including setting up automation, reporting dashboards, APIs, as needed for marketing campaigns and sales enablement.
• Ensures that the brand and identity are adhered to in all campaigns and marketing materials.
• Oversees the Vallen website; maintains the look and feel of the website, updates content, web functions, and customer self-service portal.
• Creates digital “how-to” and training for various marketing initiatives and tools, such as web features.
• Leads major trade show participation, organization, management; manages and prepares budget reports.
• Creates collateral and information for functional areas (Sales, Digital, Operations, etc.).
• Manages lead tracking software and creates reports on lead conversion, supports sales as needed with lead data.
• Interfaces with supplier partners as needed to execute joint marketing programs.
• Performs other duties as requested.

Qualifications

• Bachelor’s degree in a related discipline (e.g., Marketing, Communications, etc.) with 5+ years of applicable experience; or an equivalent combination of education and experience that gives the individual the necessary knowledge, skills, and abilities to perform the job.
• Successful experience in leading channel and product marketing strategic planning and growth initiatives.
• Strong working knowledge of Social Media platforms (LinkedIn, Twitter, Facebook).
• Experience with software, programming, and computer terminologies such as graphics design product and video efforts.
• Strong computer knowledge and aptitude to learn various applications mandatory.
• Strong communication skills, effective problem-solving skills, demonstrated use of sound judgment, good organizational skills, and the ability to work effectively in a team-oriented environment.
• Ability to compile routine reports and write correspondence.
• Ability to work in a team environment and be self-motivated to accomplish assigned tasks and goals.

Benefits

• Medical, Dental, and Vision Insurance for Single, Employee + Spouse or Children, and Family Coverage
• 401(k) with discretionary company match of $0.50 on the $1.00 up to 6% of pay (U.S. positions only)
• Employer-paid Basic Life Insurance for Employee, Spouse, and Dependents
• Employer-paid Short-Term and Long-Term Disability Benefits and Parental Leave (and any leave required under federal, state, and local laws)
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off (Vacation and Sick Days): 80–160 hours of vacation time based on seniority, accrued monthly and prorated from date of hire. 40–56 hours of sick time per year based on seniority and advanced upon hire.
• Paid Time Off (Holidays): 8 scheduled holidays plus 2 floating holidays
• Employee Assistance Program
• Employee Resource Groups for networking and team building
• Tuition Reimbursement Program
• Employee Referral Program
• Safety shoe and safety glasses reimbursement (based on position)
• Employee discounts through BenefitHub
• Advancement opportunities
• Vallen complies with all minimum wage laws